Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

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Building a High-Performing Pricing Team That Drives Growth with Jon Jennings

Building a High-Performing Pricing Team That Drives Growth with Jon Jennings

Jon Jennings is the founder and managing partner of Jennings Executive Search. Established in 2014. His vision was to shape a firm anchored in transparency and value creation. In this episode, Jon di...

12 Feb 202430min

Blogcast: Pricing Platforms and Solutions

Blogcast: Pricing Platforms and Solutions

This is an Impact Pricing Blog published on January 4, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-platforms-and-solu...

9 Feb 20244min

Pricing Table Topics: 9 of Spades – There Is More Profit in Price Segmentation

Pricing Table Topics: 9 of Spades – There Is More Profit in Price Segmentation

This one is the 9 of Spades from the Impact Pricing card deck.  There are two major rules in pricing that are hugely valuable to your organization. The first one is value-based pricing, which simply m...

7 Feb 20242min

Mastering the Essential Pricing Skills Beyond Hard Numbers with Alex Costa

Mastering the Essential Pricing Skills Beyond Hard Numbers with Alex Costa

Alex Costa is a Specialist in Strategic Pricing, statistical analysis, market intelligence, sales finance (P&L) statistical analysis, acting as a Sales Business Partner to guide the best pricing strat...

5 Feb 202424min

Blogcast: Three Types of B2B Value

Blogcast: Three Types of B2B Value

This is an Impact Pricing Blog published on December 28, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/three-types-of-b2b-value...

2 Feb 20245min

Pricing Table Topics: 10 of Clubs – How Much Would Other People Pay?

Pricing Table Topics: 10 of Clubs – How Much Would Other People Pay?

This one is the 10 of Clubs from the Impact Pricing card deck. Face it, when you talk to a customer, what you really want to ask them is, "how much would you pay for them?" The problem is they won't a...

31 Jan 20242min

Transformative Trends in B2B SaaS Pricing for 2024 with Steven Forth

Transformative Trends in B2B SaaS Pricing for 2024 with Steven Forth

Steven Forth is Ibbaka's Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business designed to help companies create and ...

29 Jan 202429min

Blogcast: Why Your Salespeople Don't Sell Value

Blogcast: Why Your Salespeople Don't Sell Value

This is an Impact Pricing Blog published on December 21, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/why-your-salespeople-do...

26 Jan 20244min

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