Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

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Pricing Power as the Key Driver in Strategic Business Success with Jeet Mukherjee

Pricing Power as the Key Driver in Strategic Business Success with Jeet Mukherjee

Jeet Mukherjee is the Chief Strategy Officer at Holden Advisors. He is responsible for designing and executing the strategic vision for the company. His role includes developing intellectual property,...

8 Jan 202432min

Blogcast: The Art of Pricing

Blogcast: The Art of Pricing

This is an Impact Pricing Blog published on November 30, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/classic-the-art-of-prici...

5 Jan 20243min

Blogcast: Do You Need a New Pricing Metric?

Blogcast: Do You Need a New Pricing Metric?

This is an Impact Pricing Blog published on November 23, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/do-you-need-a-new-pricin...

3 Jan 20243min

Harnessing the Power of Causality for Price Optimization with Gleb Romanyuk

Harnessing the Power of Causality for Price Optimization with Gleb Romanyuk

Gleb Romanyuk is a Principal Economist at Wayfair. He leverages his Ph.D. in Economics and his extensive experience in the tech industry to develop cutting-edge solutions for competitive pricing and e...

1 Jan 202426min

Blogcast: What Comes After Product-Market Fit

Blogcast: What Comes After Product-Market Fit

This is an Impact Pricing Blog published on November 16, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/what-comes-after-produc...

29 Dec 20234min

Pricing Table Topics: Jack of Clubs – Don't Lower Prices

Pricing Table Topics: Jack of Clubs – Don't Lower Prices

This one is the Jack of Clubs from the Impact Pricing card deck.  There's almost never a good reason to lower prices. We've seen that a 1% price increase can lead to a 10% improvement in profitability...

27 Dec 20232min

A Christmas Pricing Story

A Christmas Pricing Story

There is something about pricing that really gets me excited. Maybe it was my humble beginnings. I'm sure I grew up with more than many people. But from my perspective, we didn't have enough. We neede...

25 Dec 20233min

Blogcast: Software Shrinkflation

Blogcast: Software Shrinkflation

This is an Impact Pricing Blog published on November 9, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/software-shrinkflation/ I...

22 Dec 20233min

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