Blogcast: To Discount or Not to Discount
This is an Impact Pricing Blog published on February 1, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/to-discount-or-not-to-dis...
22 Mars 20242min
Pricing Table Topics: 8 of Diamonds – Customer Perceptions Always Matter
This one is the 8 of Diamonds from the Impact Pricing card deck. Customer perceptions always matter. And what's fascinating is every time we touch a customer, we touch a buyer, they form perceptions ...
20 Mars 20242min
Balancing Curiosity, Specialization, and Success as a Pricing Professional with Robert Ribciuc
Robert Ribciuc is the Managing Partner at EBITDA Catalyst. He helped establish, grew, and managed a successful advisory/consulting firm focusing on pricing strategy and analytics, go-to-market optimiz...
18 Mars 202429min
Blogcast: Who Should Own Pricing?
This is an Impact Pricing Blog published on January 25, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/who-should-own-pricing/ I...
15 Mars 20243min
Pricing Table Topics: 8 of Hearts – Business Acumen
This one is the 8 of Hearts from the Impact Pricing card deck. Business acumen is a skill that salespeople really need, and product people really should have, to say, "Why is it that a customer would ...
13 Mars 20241min
Navigating the Future of Pricing: Insights on AI and Value Dynamics with Steven Forth
Steven Forth is Ibbaka's Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business. In this episode Steven shares the sh...
11 Mars 202432min
Blogcast: Listen to Your Market, then Think
This is an Impact Pricing Blog published on January 18, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/listen-to-your-market-th...
8 Mars 20244min
Pricing Table Topics: 8 of Spades – Sell Like You Have No Competition
This one is the 8 of Spades from the Impact Pricing card deck. You've probably heard me use the words 'will I' and 'which one' in the past. 'Will I' are situations where our buyers are choosing to bu...
6 Mars 20242min
