Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

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Blogcast: Interesting Starlink Price Changes

Blogcast: Interesting Starlink Price Changes

This is an Impact Pricing Blog published on March 16, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/interesting-starlink-price...

21 Apr 20234min

Pricing Table Topics: 6 of Spades – Make It Simple for Buyers to Decide

Pricing Table Topics: 6 of Spades – Make It Simple for Buyers to Decide

This one is the 6 of Spades from the Selling Value card deck. Make it simple for buyers to decide. One of my favorite sayings is, "A confused buyer won't buy." If you think about it, we're all afraid ...

19 Apr 20232min

Hybrid Pricing and Pricing with AI with Steven Forth

Hybrid Pricing and Pricing with AI with Steven Forth

Steven Forth is Ibbaka's Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business designed to help companies create and ...

17 Apr 202328min

Blogcast: Pricing Professionals have "Trained Incapacity"

Blogcast: Pricing Professionals have "Trained Incapacity"

This is an Impact Pricing Blog published on March 8, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-professionals-have-t...

14 Apr 20233min

Pricing Table Topics: 7 of Diamonds – Mindset Shift from Expense to Investing

Pricing Table Topics: 7 of Diamonds – Mindset Shift from Expense to Investing

This one is the 7 of Diamonds from the Selling Value card deck. So, when you talk to your buyers about value, they do shift the way they think from spending on an expense toward investing. Because typ...

12 Apr 20232min

Why It's Worth Paying for Pricing Consultants with Dick Sobel

Why It's Worth Paying for Pricing Consultants with Dick Sobel

Dick Sobel was with Emerson for 21 years where he mostly worked on pricing roles. Currently, he is the managing director of PricePoint Partners, a company that helps clients achieve significant gains ...

10 Apr 202324min

Blogcast: Wow! A Price Decrease

Blogcast: Wow! A Price Decrease

This is an Impact Pricing Blog published on March 1, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/wow-a-price-decrease/ [power...

7 Apr 20233min

Pricing Table Topics: 7 of Clubs – Help the Buyer Understand the Value of Solving their Problem

Pricing Table Topics: 7 of Clubs – Help the Buyer Understand the Value of Solving their Problem

This one is the 7 of Clubs from the Selling Value card deck. Anytime you're in a sales situation, we think to ourselves, Hey, we need to be selling against our competition. We need to point out why we...

5 Apr 20232min

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