Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

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Avsnitt(500)

Blogcast #80: Raise Prices Now

Blogcast #80: Raise Prices Now

This is an Impact Pricing Blog published on October 5, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/raise-prices-now/ If you h...

11 Nov 20221min

Memecast #83: Queen of Diamonds: Inherent Value and Relative Value

Memecast #83: Queen of Diamonds: Inherent Value and Relative Value

This one is the Queen of Diamonds from the Selling Value card deck. It's true, buyers are using inherent value or relative value. This is how they think about the decision that they're making. And sal...

9 Nov 20222min

Reading Facial Microexpressions for Business and Negotiations with Annie Sarnblad

Reading Facial Microexpressions for Business and Negotiations with Annie Sarnblad

Annie Sarnblad has a Masters in Cultural Anthropology. She is certified in Facial Action Coding and can numerically code the 10,000 muscle combinations in human expression. With this skill, Annie has ...

7 Nov 202233min

Blogcast #79: Reading Buyers Minds

Blogcast #79: Reading Buyers Minds

This is an Impact Pricing Blog published on September 28, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/reading-buyers-minds/ I...

4 Nov 20222min

Memecast #82: Queen of Clubs: Customers Perception of Value is their Reality

Memecast #82: Queen of Clubs: Customers Perception of Value is their Reality

This one is the Queen of Clubs from the Selling Value card deck. Customers' perception of value is their reality. This is absolutely true. Think about when you purchase something. You don't have the t...

2 Nov 20222min

How Retail and Analytics-Based Pricing Works with Kiran Gange

How Retail and Analytics-Based Pricing Works with Kiran Gange

Kiran Gange is the CEO and Founder of RapidPricer, a company that helps automate pricing and promotions for retailers. He helps companies grow internationally, especially into India. And he was a Seni...

31 Okt 202226min

Blogcast #78: Value-Based Prospecting

Blogcast #78: Value-Based Prospecting

This is an Impact Pricing Blog published on September 21, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/value-based-prospecting...

28 Okt 20223min

Memecast #81: Queen of Hearts: Buyers won't Listen to Your Solution

Memecast #81: Queen of Hearts: Buyers won't Listen to Your Solution

This one is the Queen of Hearts from the Selling Value card deck. Buyers who don't believe you understand their problems, won't listen to your solution. Buyers want to trust you as a salesperson, as a...

26 Okt 20222min

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