
Blogcast #83: More Lessons from Netflix
This is an Impact Pricing Blog published on October 26, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/more-lessons-from-netflix...
2 Dec 20222min

Pricing Table Topics #85: Jack of Hearts: 'Will I' Decision Needs Different Information than 'Which One' Decision
This is the Jack of Hearts from the Selling Value card deck. It's true, buyers making the 'will I' decision do need different information than those making the 'which one' decision. In the 'will I' de...
30 Nov 20222min

#CLASSIC Value-based Pricing: How to Get Started and How to Succeed with Stephan Liozu
Stephan Liozu is the Founder of Value Innoruption Advisors, a boutique consulting firm specializing in disruptive approaches in value, pricing, and strategic management. He helps leaders in organizat...
28 Nov 202226min

Blogcast #82: Value and Price for a Few Customers
This is an Impact Pricing Blog published on October 19, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/value-and-price-for-a-fe...
25 Nov 20223min

Business Negotiations: How to Sell without Actually 'Selling' with Andy Paul
Andy Paul is the author of Sell Without Selling Out. He's the host of the Sales Enablement Podcast, and has experience on being VP of Business Development and VP of Sales. In this episode, Andy talks...
21 Nov 202233min

Blogcast #81: The Strategic Hot Dog
This is an Impact Pricing Blog published on October 12, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-strategic-hot-dog/ If...
18 Nov 20222min

Memecast #84: Jack of Spades: Will I, then Which One
This one is the Jack of Spades from the Selling Value card deck. Buyers usually make a 'will I' decision, then decide 'which one'. They make the 'will I' decision, meaning, am I going to buy something...
16 Nov 20222min

Adjusting for Inflation: How to Increase Your Price with Marina Dias
Marina Dias has been in the pricing industry for almost ten years. Currently, she is the senior pricing expert and consultant at Competera, a company that helps retailers and brands to increase custom...
14 Nov 202229min




















