Impact Pricing

This one is the Jack of Spades from the Selling Value card deck. Buyers usually make a 'will I' decision, then decide 'which one'. They make the 'will I' decision, meaning, am I going to buy something...

16 Nov 20222min

Marina Dias has been in the pricing industry for almost ten years. Currently, she is the senior pricing expert and consultant at Competera, a company that helps retailers and brands to increase custom...

14 Nov 202229min

This is an Impact Pricing Blog published on October 5, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/raise-prices-now/ If you h...

11 Nov 20221min

This one is the Queen of Diamonds from the Selling Value card deck. It's true, buyers are using inherent value or relative value. This is how they think about the decision that they're making. And sal...

9 Nov 20222min

Annie Sarnblad has a Masters in Cultural Anthropology. She is certified in Facial Action Coding and can numerically code the 10,000 muscle combinations in human expression. With this skill, Annie has ...

7 Nov 202233min

This is an Impact Pricing Blog published on September 28, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/reading-buyers-minds/ I...

4 Nov 20222min

This one is the Queen of Clubs from the Selling Value card deck. Customers' perception of value is their reality. This is absolutely true. Think about when you purchase something. You don't have the t...

2 Nov 20222min

Kiran Gange is the CEO and Founder of RapidPricer, a company that helps automate pricing and promotions for retailers. He helps companies grow internationally, especially into India. And he was a Seni...

31 Okt 202226min