E259: The Importance of an Agency Having a Clear Niche (Jon Morrison - Get Clear Consulting)
We've all heard the riches are in the niches. But niches are not easy to come by for everyone. However, there are times when you "fall into" a niche, and with a nice mix of timing, experimenting, sayi...
28 Okt 202227min
E258: When Messaging Goes Wrong and How To Get It Back On Track (Jonny Holsten - South Mountain Messaging)
There is a lot of emphasis on messaging regarding marketing these days. However, most people just try to create messaging based on assumptions of what they think their clients and customers "would" sa...
21 Okt 202227min
E257: How to Launch a Product Alongside Your Existing Service Offerings (Evan Cox - Evan Cox Consulting)
As a marketer, you mostly sell services. But how often are you recreating the same things for multiple clients? Could you create an evergreen product you could sell repeatedly?On today's show, Evan ta...
14 Okt 202227min
E256: From Agency Start Up to Growth to Sale of the Agency (Christina Hooper - Sparkitive, LLC)
Many agency owners become the bottleneck to the growth and sale of their agency. When you are the face of the agency and the main funnel for business, you make the agency's success reliant on you. How...
7 Okt 202230min
E255: Consistency is Key - Especially when Blending Marketing Tactics (Amber Gaige - Saber Marketing Group)
In any area in life, consistency breeds success. However, as agency owners, we do not always stay consistent with our marketing strategies, offerings, and clients we serve.If you can focus on creating...
30 Sep 202228min
E254: How agencies can offer social media marketing services to scale their business (Tami Enfield - Brand Yourself)
People often think the lower-paying clients are the most difficult to work with. What if that isn't true?Newer and smaller businesses aren't as stuck in their ways and oftentimes are more willing to l...
23 Sep 202223min
E253: 7 WEBSITE MISTAKES Small Business Owners Make—AND HOW TO AVOID THEM (Michael Gowin - Michael Gowin Websites & Marketing)
Do you ever land on a website and just want to exit as fast as possible? There are reasons for that. Perhaps it's too cluttered. It could be confusing. You may not be sure that you are their target cu...
16 Sep 202226min
E252: Delete Services to Grow Your Agency (Liz Cortes - RebelFish Local)
Have you ever taken the time to figure out what are the most profitable services your agency offers?You may be surprised at which ones are costing you money and which ones are making you money.On toda...
9 Sep 202226min
