E331 - How to Offer Long-term Brand Management to Your Existing Clients as an Add-on Service (Allison Conway, Sealevel Agency)
As agency owners we often stick to the major marketing offerings for our clients but don't dive into aspects such as Brand Management.It's commonly a blind spot for clients as well. Yet, it's crucial ...
20 Feb 202424min
E330 - All About Video Marketing (Komal Chaturvedi, Co-Founder and CEO of MotionGility)
Video marketing is an important piece of your marketing plan. While often misunderstood, with the right strategy (and guidance from the right agency!) you’ll soon see why it’s so important.That's why ...
16 Feb 202426min
E329 - Knowing Your Internal Labor Rate is More Important Than Your Profitability or Revenue (Jake Hundley, CEO of Evergrow Marketing)
There are two main pricing strategies agency owners will employ. One is the hourly rate strategy and one is the value-based pricing strategy.With either of them, you have to know what your internal la...
13 Feb 202426min
E328 - Starting a Marketing Agency Part 6 of 6 (Julie Nichols, Owner of Julie Nichols Marketing)
On today's podcast, we are welcoming back Julie Nichols, Owner of Julie Nichols Marketing, for the final episode in our 6-part series on Building a Marketing Agency. Today’s episode is called: Forward...
9 Feb 202440min
E327 - Using Identity Aligned Branding to Move Out of Imposter Syndrome (Laura Hulleman, Creator/Owner of the Endotype Branding System)
Have you ever had that moment with a client when you nailed their branding, and they said, "That's me!"It's an amazing moment, but not all clients get that experience. That is why today's podcast gues...
6 Feb 202426min
E326 - How to Write a Marketing Plan in the Real World (Damien Cabral, Partner and CoFounder of Tribal Vision)
As agency owners, it can feel like we need to be the smartest person in the room when we get a new client. This can lead to us creating a marketing strategy that overhauls their whole marketing approa...
2 Feb 202425min
E325 - How to Build Affinity With Clients (Katy Ward, StoryBrand Certified Guide and Copywriter at New Story Marketing)
In the competitive agency world, one of the most valuable assets you can have is a deep connection with your clients.Build strong client relationships, and you will have a thriving agency.On today's p...
30 Jan 202426min
E324 - The Importance of Building a Personal Brand on LinkedIn (Nigel Thomas, CEO of Alpha Inbound)
Did you know that there are 875 million people who use LinkedIn, but only 1% of those people post content, and only 10% engage?What does that mean?Well it means there is a lot of opportunity to build ...
26 Jan 202429min
