Have your social media team in the room early on.
On this episode I talk about having your social media team in the room early on. Oftentimes I find brands loop their social team at the very end or just too late and they lose the value of the early i...
20 Apr 20213min
POV: On the importance of curated content.
On this episode, I talk about the importance of curated content.
20 Apr 20213min
Likes and comments are not the only measure of performance
On this episode, I talk about how likes and comments are not the only measures of performance. Plenty of people never engage, but still consume content and then ultimately purchase from brands.
16 Apr 20211min
Video content is mission critical for brand awareness
On this episode, I talk about how video content is mission-critical for brand awareness. If you want your product seen and remembered, then you should be finding ways to incorporate more, simple video...
16 Apr 20212min
Twitter: Worth some (re)investigating
On this episode, I give my 2 cents in spending some time on the Twitter platform, Take advantage of some of their new advancements!
13 Apr 20212min
Focus on DTP (Describe The Product) AND DTC (Describe The Category) Content
On this episode, I talk about focusing on DTP (Describe The Product) AND DTC (Describe The Category) Content
13 Apr 20213min
Look to create simple motion graphics and animations more.
On this episode, I talk about looking to create simple motion graphics and animations more as part of your content mix. While we love the more elaborate stuff too, I am a fan right now of simple moves...
9 Apr 20213min
A breakdown of ads from OWYN
On this episode, I do a breakdown of ads from OWYN. I reference this post from LinkedIn and break it down like thisL 1- The beautiful imagery conveys a splash of flavor and good taste. 2- The bright ...
8 Apr 20213min
