Why Some Retailers Win (and Others Don’t)
Few people have had as many conversations with the minds behind the Nordics’ most successful retail and e-commerce brands as Björn Påhlman Spenger. As the host of Framtidens E-handel, one of the Nord...
29 Okt 202528min
The Power of Passion Communities: Inside the Male Creator Movement
Hunting, fishing, and outdoor life might sound like niche interests, but they’re powered by a community built on passion, expertise, and shared values. In this episode, we dive into how brands connec...
22 Okt 202524min
From Buzzword to Business Value: The Real Story of UGC
User-generated content isn’t new, but it’s evolving fast. In this episode, we go beyond the buzz to explore what UGC really means in 2025 and how it’s reshaping brand strategy. Together with Paulina ...
15 Okt 202528min
Beyond Likes: How Microsoft Scaled Influencer Marketing 12x
Influencer marketing inside one of the world’s biggest companies? That’s exactly what today’s guest, Marie-Laure De Veyt, Retail Influencer & Innovation Marketing Lead at Microsoft, has been building ...
8 Okt 202538min
5 Trends Defining the Creator Economy in 2026
The creator economy is rewriting the rules of modern marketing, transforming how culture, commerce, and creativity collide. In this episode, we unpack five of the biggest shifts defining the creator ...
1 Okt 202526min
ThisThat on Influencer Marketing’s Full-Funnel Power
Influencer marketing is proving its strength across the entire funnel, and now there’s data to back it up. In this episode, Max Osborne, Founder of ThisThat, joins us to break down key findings from t...
25 Juni 202517min
Intersport On Merging Tradition and Transformation
What happens when a legacy brand dares to reinvent itself, without losing sight of where it came from? In this episode, Johan Uhrbom, Media Operations Manager at Intersport, shares how the iconic spor...
11 Juni 202515min
Inside Asket's Mission to Redefine Fashion and Consumer Behaviour
Asket is on a mission to slow down fashion, by creating a permanent collection of timeless essentials and rethinking the way we produce, consume, and value clothing. In this episode, Jonatan Ehn, Chie...
28 Maj 202517min
