
The IPA Making Sense Podcast: Caroline Manning
Initiative's Caroline Manning joins the IPA Making Sense podcast to explore how to find coherence in a fragmented media world, how planners can balance data, culture, and creativity, and how emerging ...
25 Feb 1h 2min

The IPA Making Sense Podcast: Zehra Chatoo
Zehra Chatoo, the founder of AI consultancy Code for Good Now, joins the IPA Making Sense podcast to discuss how AI can transform marketing without losing the human touch, what true inclusivity looks ...
11 Feb 51min

The Effectiveness Files: Little Moons
Joanna Allen, CEO of Little Moons, joins the IPA Effectiveness Files to explore her career working across category-defining brands, Little Moons' growth as a brand and why TikTok is such an important ...
28 Jan 42min

New Business Diaries: Resilient pitching with Oli Richards, Louise Lang and James Appleby
Saatchi & Saatchi's Oli Richards, Forsman & Bodenfors' Louise Lang and Conquis' James Appleby join the IPA New Business Diaries to explore resilient pitching. They cover the impact of pitching on men...
21 Jan 41min

The IPA Making Sense Podcast: Ellie Nicolaou
True’s Ellie Nicolaou joins the IPA Making Sense podcast to explore what the media landscape looks like from a Gen Z perspective, the benefits of non-traditional routes into the industry and what agen...
14 Jan 55min

The IPA Making Sense Podcast: Sarah Gale
The IPA Making Sense Podcast: Sarah Gale by Institute of Practitioners in Advertising (IPA)
10 Dec 20251h 33min

The Effectiveness Files: Alistair Macrow
Alistair Macrow, former CEO of McDonald's UK & Ireland, joins the IPA Effectiveness Files podcast to discuss his journey from CMO to CEO, the value that marketing brings to a business, his advice for ...
3 Dec 202549min

The IPA Making Sense Podcast: Rory Sutherland
In the first episode of our Making Sense Podcast, IPA Head of Marketing and Data Innovation Simon Frazier sits down with the inimitable Rory Sutherland. Their discussion spans TK Maxx, geriatric aids...
26 Nov 20251h 23min




















