#525: Leaders in Customer Loyalty: Brand Stories | How Firehouse Subs’ Mission Has Strengthened Emotional Loyalty With Its Guests
Send us Fan Mail Companies often speak of their mission as a core business purpose centered around the primary products or services that it is producing to serve its customers and create value. But fo...
21 Maj 23min
#524: Leaders in Customer Loyalty: Supplier Voices | CarltonOne Helps Clients Build Global Loyalty Programs that are Meaningful
Send us Fan Mail When most people think about loyalty programs, they likely think about the ones that are designed for consumers — gift cards, travel points, credit card rewards, and other perks that ...
19 Maj 26min
#523: Leaders in Customer Loyalty: Brand Stories | How SharkNinja Drives Customer Loyalty through Customer Engagement
Send us Fan Mail Even as SharkNinja has grown into a home goods behemoth with a market cap over $17 billion, the fundamental expectations of its customers have remained the same: They want to see the ...
30 Apr 28min
#522: Leaders in Customer Loyalty: Supplier Voices | Bringing Data Together: Why a Modern Tech Stack is Crucial to Personalizing Customer Journeys
Send us Fan Mail One of the challenges that brands can often face when implementing a loyalty program is getting key stakeholders on the same page about the value of the initiative. More specifically,...
28 Apr 37min
#521: Leaders in Customer Loyalty: Brand Stories | How Schlotzsky’s Deli is Returning to its Roots While Also Focusing on the Future
Send us Fan Mail It was in McAllen, a small town just over 300 miles from Austin, where Donna Varner had a revelation about her new employer. Varner had been hired by Schlotzsky's Deli as Chief Brand ...
23 Apr 33min
#520: Leaders in Customer Loyalty: Brand Stories | How Deutsche Telekom AG Is Expanding Loyalty Beyond Telecom
Send us Fan Mail For most consumers, telecom is largely invisible. It powers everyday moments, streaming, messaging, navigation, but rarely commands attention. When it does, expectations are straightf...
16 Apr 43min
#519: Leaders in Customer Loyalty: Brand Stories | How PNC Is Rethinking Loyalty in Banking
Send us Fan Mail For most consumers, banking isn’t something they think about every day, until they need it. Opening an account, managing expenses, planning for the future. In those moments, the expec...
9 Apr 33min
#518: Leaders in Customer Loyalty: Brand Stories | Reigniting the Experience: How P.F. Chang’s Is Redefining Loyalty Through Status, Access, and Experience
Send us Fan Mail For many consumers, dining out isn’t just about the food. It’s about the occasion. A birthday celebration. A long-overdue dinner with friends. A familiar favorite that brings back mem...
2 Apr 29min
