Ep 58. How to exit Facebook's Learning Phase in a few simple steps!
The Facebook Ad Learning Phase is the period when the delivery system still has a lot to learn about an ad set. During the learning phase, the delivery system is exploring the best way to deliver your...
26 Jan 202226min
The Extracast - What marketing Mike did to win 340 clients and exit for £8,000,000 in 2 years!
Mike McGann sold his startup within 2.5 years for £8,000,000! Yep, you just read that right! But want to know the even crazier thing? He did this only through organic social media marketing! During th...
19 Jan 202251min
Ep 57. Lead Gen Campaigns - Should you be using Facebook Forms or Landing Pages?
Let’s talk about Facebook Forms vs Landing Pages You’ve probably heard of both when it comes to generating leads off of your ads, but which should you use and when? In today’s Podcast episode, Nic...
13 Jan 202213min
The Extracast - Magento VS Shopify with Mat O'Connor, Actuate Digital
We know that choosing the right e-commerce platform for your business can be a real challenge, so today, on our latest Extracast episode, James is joined by Mat O'Connor, Founder of Actuate Digital to...
7 Jan 202253min
Ep 56. How to target your HIGHEST VALUE website visitors with Facebook Ads
Want to know how to target the highest value people on your website? In today’s podcast episode, Nick shares everything there is to know about targeting not just your website visitors, but those tha...
22 Dec 202111min
The Extracast - How to create video content that skyrockets engagement with Anna Downes
Today Nick and James welcome Anna, co-founder and CEO of Video Sherpa to the Extracast! Anna leads the team at Video Sherpa, whose mission is to transform the process of creating video content, equipp...
16 Dec 20211h 6min
Ep 55. Should you pause your Facebook Ads over Christmas?
Do you pause your ads over Christmas? Or do you keep them running? For some people, knowing whether to turn your ads off over Christmas is a tricky decision... In today's new podcast episode, Nick te...
9 Dec 202112min
Ep 54. Should we still be using Lookalike Audiences?
Should we still be using Lookalike audiences? Today’s episode follows on from our last, in which we spoke about retargeting and custom audiences. Now that you have got those custom audiences down, ...
1 Dec 202113min
