S9 E12: Listener Mailbag: Brand Ambassadors, UGC, Q4, and More
Did you know there’s a Slack channel with 5,000+ marketers…and Nik is answering their questions? Nik’s dipping his fingers into the mailbag and sharing the truth about brand ambassadors and influenc...
9 Okt 202443min
S9 E11: Perfect Unicorn Business: DTC Framework (with Ryan Babenzien, CEO and Co-founder of Jolie)
How do you discover something magical in the DTC space? For this week’s guest Ryan Babenzien, CEO of Jolie, he looked at everyday things: the shower. Wellness. Vanity. Your wallet. And then the filter...
2 Okt 202455min
S9 E10: Make It Pop: Brand Awareness, Launch, and Beyond
It’s not about you, it’s your brand awareness. In this solo episode, Nik breaks down brand awareness and how to do it right. There’s a difference between brand recognition, excitement, and affinity. ...
26 Sep 202432min
S9 E9: Incrementality, Data, the Funnel, Oh My! (with Olivia Kory of Haus)
What even is incrementality? For our guest this week, Olivia Kory of Haus, incrementality is everything—it’s strategy, it’s how the world goes ‘round in DTC. We talk tools, conversions, and how Meta ...
18 Sep 202443min
S9 E8: Top 40 Tactical Tips with Nik
Are hacks even real? According to Nik, they aren’t—so that’s why he’s sharing his Top 40 TIPS for conversion, social proof, audience, and copy to see more site conversions. Should you do your mobile s...
11 Sep 202445min
S9 E7: What You Might Be Getting Wrong as a DTC Founder
What are Nik’s messages like? If you answered, “Hey Nik, I’ve founded (insert company here). It should be doing this, but it’s not. What should I do?” you’d be correct. Starting a brand isn’t easy wo...
4 Sep 202444min
S9 E6: The Cheesecake Factory Menu of DTC with Cody Plofker
Ready for a rapid-fire round of questions about DTC as big as The Cheesecake Factory menu? CMO of Jones Road Beauty and Nik’s X-Mutual-turned-IRL-friend Cody Plofker is back on the pod—and they’re ta...
28 Aug 202429min
S9 E5: The State of DPA: Why and How It’s Growing (with Dan Pantelo, Founder of Marpipe)
What’s changing with DPA? Does attention actually matter most in advertising? Are DPA and catalog ads the same? Nik’s talking with Dan Pantelo, the founder of Marpipe HQ, where they’re on a mission t...
21 Aug 202446min
