S11 E1: New Year, New Nik: Overrated, Underrated, and More
It’s a new year and a new Nik: shorter episodes, thinking about bringing on a new co-host, and going over what’s underrated and overrated. The real, honest, scary truth? Your top of the funnel efforts...
13 Jan 202543min
S10 E7: Listener Mailbag: Adventures in Customer Acquisition
The end of 2024 is here and Nik’s got a New Year’s Resolution: try more customer acquisition tactics. And, he’s answering YOUR questions. First, how do you optimize spending money on ads when your b...
18 Dec 202443min
S10 E6: Listener Mailbag: EOY 2024 Wrap-Up
Nik’s answering YOUR questions as we wrap up 2024. What were some fails? What are we gonna see more of in 2025? First, does Nik have a recommended team structure for DTC teams? Truthfully, it depends...
11 Dec 202437min
S10 E5: 2024 BFCM Recap: Bigger, Better, Bolder?
BFCM broke RECORDS. No, really: shoppers spent over 10% more than last year—that’s $11 billion. And Nik’s here to break down why, from new avenues like App Lovin to consumer tastes (spoiler: beauty b...
4 Dec 202443min
S10 E4: Meet Kelly Dill from Imaginary Ventures - A Venture Fund that Has Backed Skims, Glossier, Kosas, & More
The most important part of entrepreneurship? Imagination. Nik sits down with Kelly Dill, an investor at Imaginary Ventures where imagination is the KEY to ideation. Kelly explains how new ideas becom...
20 Nov 202440min
S10 E3: Branding, Black Friday, and Trader Joe’s Rice Cakes: Holiday Guide
Nik’s riding solo today and gearing us up for Black Friday and beyond. Nik’s breaking down the main four comparison charts sees and explains how comparing your product to its competitors—and even its...
13 Nov 202446min
S10 E2: Metrics, Motion, and More: Creative Analytics Rundown (with Reza Khadjavi, CEO of Motion)
Do you consider yourself to be creative? Nik’s sitting down with Reza Khadjavi of Motion, the SaaS brand designed to help creatives manage their analytics. When you create for creatives, your marketin...
6 Nov 202453min
S10 E1: How to Have a Happy Holiday: Marketing and Ops Crossover (with Hattie Gilpin of Wellbel)
So, what’s YOUR Black Friday strategy? The holiday season is right around the corner. For people in the DTC world, it’s time to gear up, get excited, and get it together. Nik talks to Hattie Gilpin,...
30 Okt 202451min
