Loyalty Wired

Loyalty Wired

Loyalty industry podcasts tailored for marketing professionals. Stay ahead with the latest news and best practices from around the globe, designed to empower, inform and inspire.

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Avsnitt(121)

Podcast 47 - Web3 - What You Need To Know

Podcast 47 - Web3 - What You Need To Know

In this episode we will discuss Starbucks Odyssey and explore what the future holds for web3 and other NFT activities. With special guests Chris Miller and Gabriele Giancola.

26 Jan 202334min

Podcast 46 - Predictions for 2023

Podcast 46 - Predictions for 2023

In this episode we make our predictions for the loyalty industry in 2023 with special guests Phil Gunter, Adam Posner, Stuart Melim and Simon Morgan.

29 Dec 202213min

Podcast 45 - 2022 Reviewed

Podcast 45 - 2022 Reviewed

In this podcast we make real the nightmare of revisiting our panel’s resolutions for 2022 and score them on how well they did. With special guests Phil Gunter, Adam Posner, Simon Morgan and Stuart Me...

15 Dec 202227min

Podcast 44 - Are customer's needs changing?

Podcast 44 - Are customer's needs changing?

In this podcast we explore how customers loyalty needs have changed since lockdown from three corners of the globe. With special guests David Andreadakis, Charlie Hills and Adam Posner.

29 Nov 202239min

Podcast 43 - Tiers Or Tears?

Podcast 43 - Tiers Or Tears?

In this podcast we explore where and when tiers work as a mechanic with special guests Phill Hawkins and Phil Gunter.

9 Nov 202226min

Podcast 42 - Maximising Hyper - Collectors

Podcast 42 - Maximising Hyper - Collectors

In this episode we will explore how programs can work with, rather than against hyper-collectors. With Rob Burgess, Editor, Head for Points and Alan Lias, previously VP of Customer Loyalty at Virgin ...

6 Okt 202229min

Podcast 41 - Measuring Program ROI

Podcast 41 - Measuring Program ROI

In this episode we explore the search for the loyalty industry's equivalent of the holy grail – how to measure overall program Return On Investment. Why is it so hard and how can it be done? With sp...

9 Sep 202234min

Podcast 40 - Status Match - Aquiring High Value Customers

Podcast 40 - Status Match - Aquiring High Value Customers

In this express episode we explore the role status matching can play in helping airlines win back high value customers. With Phil Gunter and Mark Ross-Smith.

20 Juli 202218min

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