Loyalty Wired

Loyalty Wired

Loyalty industry podcasts tailored for marketing professionals. Stay ahead with the latest news and best practices from around the globe, designed to empower, inform and inspire.

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Avsnitt(121)

Podcast 39 - Elevating Loyalty To The Boardroom

Podcast 39 - Elevating Loyalty To The Boardroom

Podcast 39 is out now! In this podcast we explore how program managers can ensure that loyalty has a place in boardroom discussions. With Adam Posner and Alan Lias. Click here to register https://n...

29 Juni 202229min

Podcast 38 - Loyalty Fraud

Podcast 38 - Loyalty Fraud

In this podcast explore the ins and outs of loyalty fraud. How does it happen, how can it be managed and what steps can you take to make your programme safe? With Michael Smith, Maciej Tyczyński of ...

7 Juni 202244min

Podcast 37 - Learning About Loyalty

Podcast 37 - Learning About Loyalty

In this podcast we explore learning about loyalty by discussing where loyalty professionals can turn to find out more about our fascinating industry. With Paula Thomas, Graeme Thomson and Adam Posner...

17 Maj 202234min

Podcast 36 - Open Banking Extra Time

Podcast 36 - Open Banking Extra Time

Extra Time! As the discussion often continues after the mics close he is a behind the scenes view of what happened next with additional case studies and content.

26 Apr 202210min

Podcast 36 - Open Banking

Podcast 36 - Open Banking

In this podcast we explore the phenomenon of open banking and ask if it will really will be the “next big thing” in loyalty? With special guests David John and Craig Grimshaw.

26 Apr 202239min

Podcast 35 - Loyalty Startups

Podcast 35 - Loyalty Startups

In this podcast we explore the keys to success for loyalty start-ups. On the panel I am joined by two regular contributors, Mark Ross-Smith and Stuart Melim who both have years of experience in loyal...

5 Apr 202223min

Podcast 34 - Why Programs Fail

Podcast 34 - Why Programs Fail

In this podcast we explore why programmes fail. With Phil Ginter and Alex Tavera the panel uses experience from hundreds of programs to explore what can go wrong and how to address problems early.

15 Mars 202221min

Podcast 33 - Informal Loyalty

Podcast 33 - Informal Loyalty

In this podcast we will explore informal loyalty programmes and why brands may want to consider covert alternatives to a formal published loyalty strategy. With special guests Phil Gunter, Adam Posne...

24 Feb 202221min

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