LPO: Landing Page Optimization

LPO: Landing Page Optimization

Landing pages are a part of almost every digital campaign and great digital marketers make great landing pages. This is LPO: Landing Page Optimization where we make marketers great using design, data, psychology -- and attitude. Your host Brian Massey, the Conversion Scientist sits down with leading marketers to help you create campaigns that deliver.

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Avsnitt(167)

Testing Programs in Enterprise Companies with Brooks Bell and Gregory Ng

Testing Programs in Enterprise Companies with Brooks Bell and Gregory Ng

Testing programs in enterprise companies with Brooks Bell and Gregory Ng as Tim explores the politics and realities of testing, plus catch an Asian Elvis impersonation and stories of moose car acciden...

24 Sep 201235min

Insights and Landing Page Testing for Mid-Sized Businesses with Keith Hagen

Insights and Landing Page Testing for Mid-Sized Businesses with Keith Hagen

Insights and landing page testing for mid-sized businesses as Tim speaks with Conversion IQ co-founder Keith Hagen about landing page testing and how to keep warm in a tent while bicycling through Eur...

17 Sep 201234min

The Customer Creation Equation with The Conversion Scientist, Brian Massey

The Customer Creation Equation with The Conversion Scientist, Brian Massey

Tim talks Online Sales Conversion with The Conversion Scientist, Brian Massey, author of The Customer Creation Equation: Unexpected Website Formulas of the Conversion Scientist.

10 Sep 201234min

Overcoming Timing and Pricing Objections with Charles Nicholls

Overcoming Timing and Pricing Objections with Charles Nicholls

In this lively episode SeeWhy founder Charles Nicholls shares insights about pricing strategies, the power of FREE, overcoming timing objections, and the back pain caused by parterre gardening.

20 Aug 201234min

Split Testing Tips and Tricks with Justin Rondeau

Split Testing Tips and Tricks with Justin Rondeau

Topic is Split Testing Tips and Tricks as WhichTestWon.com Chief Testing Evangelist Justin Rondeau talks testing with Tim Ash. Plus, you also get to hear Justins karaoke verison of Total Eclipse of th...

6 Aug 201234min

Split Testing Tips and Tricks with Justin Rondeau

Split Testing Tips and Tricks with Justin Rondeau

Topic is Split Testing Tips and Tricks as WhichTestWon.com Chief Testing Evangelist Justin Rondeau talks testing with Tim Ash. Plus, you also get to hear Justins karaoke verison of Total Eclipse of th...

6 Aug 201234min

Advanced Testing with Eric Hansen

Advanced Testing with Eric Hansen

Tim talks to SiteSpect CEO Eric Hansen about behavioral targeting, real-time data append, and dynamic content presentation (as well as about electronica music mashups).

16 Juli 201235min

Decoding the Secrets of The Brain with Susan Weinschenk

Decoding the Secrets of The Brain with Susan Weinschenk

Behavioural psychologist Susan Weinschenk (@TheBrainLady) talks about the power of human faces, video, and storytelling in this exciting interview. She also scats and sings Sinatra in an unscripted pe...

2 Juli 201231min

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