LPO: Landing Page Optimization

LPO: Landing Page Optimization

Landing pages are a part of almost every digital campaign and great digital marketers make great landing pages. This is LPO: Landing Page Optimization where we make marketers great using design, data, psychology -- and attitude. Your host Brian Massey, the Conversion Scientist sits down with leading marketers to help you create campaigns that deliver.

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Avsnitt(167)

Decoding the Secrets of The Brain with Susan Weinschenk

Decoding the Secrets of The Brain with Susan Weinschenk

Behavioural psychologist Susan Weinschenk (@TheBrainLady) talks about the power of human faces, video, and storytelling in this exciting interview. She also scats and sings Sinatra in an unscripted pe...

2 Juli 201231min

User Experience and Intrinsic Motivation with Mona Patel

User Experience and Intrinsic Motivation with Mona Patel

Tim speaks with Mona Patel, the CEO of Motivate Design about uncovering usability problems, dealing with creative directors, and competing in classical Indian dance.

19 Juni 201231min

LinkedIn for Business Results with JD Gershbein

LinkedIn for Business Results with JD Gershbein

JD Gershbein of Owlish Communicaitons talks about the power of LInkedIn and how to use it properly to drive business leads. Find out about his mad blues piano playing chops as well...

11 Juni 201233min

User Experience Toolkit with Ian Everdell

User Experience Toolkit with Ian Everdell

Tim Talks to Mediatives Ian Everdell about powerful tools for designing a more effective user experience - as well as the lack of men's sock and shoe style choices.

4 Juni 201230min

Video Conversion Secrets with John Cecil

Video Conversion Secrets with John Cecil

Innovate Media and Oculu President and founder John Cecil talks about the world best surfing spots as well as how to make video effective for improving conversions.

14 Maj 201234min

Analyzing Analytics with Bill Bruno

Analyzing Analytics with Bill Bruno

Analytics consulting firm Stratigent CEO Bill Bruno speaks about the importance of understanding KPIs as well as practical quick wins when implementing an analytics strategy.

9 Apr 201235min

Conversion Rate Optimization with James Niehaus

Conversion Rate Optimization with James Niehaus

Tim discusses conversion rate optimization with James Niehaus, Director of Optimization and Web Analytics at Symantec.

5 Mars 201232min

Website Conversion Rate Optimization

Website Conversion Rate Optimization

Tim discusses internet marketing and website conversion rate optimization with Vertical Measures CEO Arnie Kuenn.

27 Feb 201229min

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