Ep 12: Ogilvy's Kate Wheaton on using personalisation for more engagement
Want to find out how mail can add value to a campaign and target your consumers? Ogilvy One’s former Head of Strategy, Kate Wheaton, joins Rory Sutherland on this Mail Unleashed episode, to share how...
17 Nov 202511min
Ep 11: Why top brand loyalty programmes feature mail with Natalie Milner
Is mail the key to building and maintaining strong customer relationships? In this episode of Mail Unleashed, former Group Membership & Loyalty Director at the AA, Natalie Milner, shares insights fro...
5 Nov 202512min
Ep 10: Mail is a ‘super touchpoint’ with Andrew Tindall
What is a super touchpoint and why are they so powerful? In this episode, Rory Sutherland is joined by Senior Vice President at System1, Andrew Tindall. As an effectiveness pro, Andrew knows that mai...
21 Okt 202525min
Ep 9: How AI powers direct mail to drive results with Luke Whitehorn
Does AI have the potential to supercharge direct mail and improve results? Yes, it does, and you’ll find out why in this Mail Unleashed episode with Luke Whitehorn, Marketing Director at Domestic & Ge...
15 Okt 202522min
Ep 8: Tangible mail: the key to unlocking digital brand growth
Why would a digital giant like Google use direct mail when their entire world is online? In this episode of Mail Unleashed, Nishma Patel Robb, Founder & CEO of The Glittersphere, explains how brands ...
2 Okt 202518min
Ep 7: From Screwfix to Trainline: Jo McClintock on growing brands with mail
Want to find out why highly personalised mail is more likely to create beautiful moments? VP of Brand & Marketing at Trainline, Jo McClintock, talks to Rory Sutherland about capturing the attention of...
10 Sep 202525min
Ep 6: Focus on creativity to grab attention and spark engagement with ECD Jack Gallon
Looking for some creative marketing tips for your next campaign? Unlock mail’s creative potential in our Mail Unleashed episode with Jack Gallon, Executive Creative Director at The Gate. Alongside Ror...
17 Juli 202512min
Ep 5: Mix mail and digital media for best results with Seema Kumari
How can print media help get all eyes on your brand? Not many people understand the world of print media as well as Seema Kumari, former Senior Marketing & CRM Director at Hearst UK. She joined Rory ...
17 Juli 202512min
