Making the Brand | Marketing with a Pop Culture Twist

Making the Brand | Marketing with a Pop Culture Twist

A podcast about brands and boy bands! Making the Brand is where marketing and pop culture collide. Each episode shares unforgettable marketing lessons behind music, TV, movies, and trending topics, past and present. And with a sprinkle of '90s and Y2K nostalgia, this podcast is the perfect place to fangirl AND learn 😍 New episodes every other Wednesday

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Avsnitt(102)

#71 - When Passion Meets Purpose – ESLLA Luxury Vegan Leather w/ Leigh Dorough and Charlotte Wienckoski

#71 - When Passion Meets Purpose – ESLLA Luxury Vegan Leather w/ Leigh Dorough and Charlotte Wienckoski

In the fall of 2021, my paths crossed with Leigh Dorough — an entertainment executive turned entrepreneur, and proud wife of Howie Dorough from my beloved Backstreet Boys! Leigh told me she was workin...

30 Nov 202245min

#70 - Growing Up on Teen Magazines: Where are they Now? w/ Angel Martinez

#70 - Growing Up on Teen Magazines: Where are they Now? w/ Angel Martinez

From Seventeen to Tiger Beat, YM, J-14 and more, an entire generation of teen girls grew up reading magazines. I spoke with Angel Martinez, who wrote an incredible article on this subject for Vice. Sh...

23 Nov 202238min

#69 - How to Have a Ball on Social Media w/ Kevin Graham of MANSCAPED🥜

#69 - How to Have a Ball on Social Media w/ Kevin Graham of MANSCAPED🥜

Kevin Graham manages social media for MANSCAPED — a men's grooming company that sells... ball trimmers. Even as a woman who is clearly not the target user, I can't help but love MANSCAPED's content. H...

16 Nov 202231min

#68 - Turn Your Leads into Believers, Inspired by Ted Lasso

#68 - Turn Your Leads into Believers, Inspired by Ted Lasso

In the lovable Apple TV series, Ted Lasso, the title character played by Jason Sudeikis has a one-word message to help his players get in the game: Believe. It turns out that this simple, yet powerful...

9 Nov 20227min

#67 - Let's go the Mall! Celebrating @OviedoMall, the Most Underrated Twitter Account

#67 - Let's go the Mall! Celebrating @OviedoMall, the Most Underrated Twitter Account

My favorite brand on Twitter isn't a Fortune 500 company... it's the Oviedo Mall. I'm chatting with the mastermind behind the witty account, Josh Gunderson. His approach to social media is something b...

2 Nov 202253min

#66 - MMMBop Your Marketing and Fundraising

#66 - MMMBop Your Marketing and Fundraising

Is Hanson a boy band? Maybe, maybe not... but one thing is for sure, nonprofits are always looking for creative ways to fundraise! In this episode, I'm sharing a story about the genius way my classmat...

26 Okt 202213min

#65 - Get Your Marketing On: Learning From Missy Elliott's Genius w/ Codi Dantu-Johnson

#65 - Get Your Marketing On: Learning From Missy Elliott's Genius w/ Codi Dantu-Johnson

In this episode, social media pro Codi Dantu-Johnson shares five marketing lessons we can learn from Missy Elliott... and these lessons are so great that even Missy Elliott herself agreed! Codi also s...

19 Okt 202238min

#64 - Becoming Iconic: How the Backstreet Boys Stand the Test of Time w/ Danielle Spurge-Swavely

#64 - Becoming Iconic: How the Backstreet Boys Stand the Test of Time w/ Danielle Spurge-Swavely

This episode is over three years in the making! I get the chance to interview my BSB BFF, Danielle Spurge-Swavely. We met online in a BSB fan group and now she is my go-to concert sidekick. And honest...

12 Okt 202255min

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