Episode 108: Brett Wilson from TubeMogul is back and is investing in AI
Brett Wilson was the founder and CEO of TubeMogul through its sale to Adobe. Now he's the founder of Swift.vc, a fund focused on AI enablement. Eric and Ari talk to Brett about what he's seeing in the...
31 Jan 202548min
Justify Your Existence: AdBridge melds native ads with context
AdBridge is a creative technology startup that focuses on enhancing contextual relevance in native advertising. Founded by James O'Connor, the company aims to improve ad memorability by blending edito...
27 Jan 20258min
Episode 107: Paige Bilins on what 2025 holds in store for CTV
Paige Bilins is the SVP of product for Magnite. She joined me at CES in Las Vegas to talk about the future of CTV and what is in store. Eric and Ari talk TikTok getting saved by Trump, Nielsen getting...
24 Jan 202544min
VidMob: Analyzing and optimizing creatives
VidMob is a creative data company that helps marketers optimize their advertising by analyzing the creative elements of ads and linking them to performance metrics. It uses proprietary models to proce...
20 Jan 202518min
Episode 106: Dissecting the Vistar-TMobile and Sincera-TTD deals
Eric and Ari are joined by digital out of home expert Tim Rowe who helps us dissect the $600 million acquisition of Vistar by T-Mobile. We also discuss the surprise Sincera acquisition by The Trade De...
17 Jan 202548min
Nada Bradury explains AD-ID. How it works, and why you should care.
AD-ID is owned by two non-profits organizations and provides a universal identifier for advertising creatives, akin to a UPC code for ads, enabling standardized tracking and management throughout the ...
13 Jan 202520min
Episode 105: Live from CES, plus Professor Matz from Columbia B-School talks about psychology in advertising
We have author and professor Sandra Matz talking about her research into the effect of consumer psychology on advertising and marketing. Eric and Ari were at CES this week and they talk about all the ...
10 Jan 202549min
Tercept: Data infrastructure specialist for ad tech
Tercept is a data infrastructure provider specializing in supporting ad tech and media companies by streamlining the collection, processing, and visualization of monetization and marketing-related dat...
6 Jan 202514min
