Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

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Avsnitt(394)

IAB Tech Lab Summit: Achim Schlosser from Bertelsmann

IAB Tech Lab Summit: Achim Schlosser from Bertelsmann

Jeremy Bloom interviews Achim Schlosser, the VP of Global Data Standards at Bertelsmann about the challenges of working with data in today's privacy environment. For more in-depth discussion of these ...

9 Dec 202410min

Episode 101: Andy Goldberg of PCH

Episode 101: Andy Goldberg of PCH

PCH, or Publisher's Clearing House, has been around for 70 years, and had a lot to teach us about user data, consent, and direct marketing. For more in-depth discussion of these topics and links to th...

6 Dec 202443min

IAB Tech Lab Summit: Manny Puentes on how Genius is taking on live sports

IAB Tech Lab Summit: Manny Puentes on how Genius is taking on live sports

Jeremy Bloom interviews Manny Puentes of Genius sports. Genius has been a leader in visual enhancements to live sporting events and is now building an advertising business. For more in-depth discussio...

2 Dec 202420min

Episode 100! Michael Kassan helps us celebrate

Episode 100! Michael Kassan helps us celebrate

Legendary marketing whisperer Michael Kassan comes on the show to help up celebrate our 100th episode. We talk about pretty much everything! For more in-depth discussion of these topics and links to t...

26 Nov 202442min

IAB Tech Lab Summit: Mathieu Roche of ID5

IAB Tech Lab Summit: Mathieu Roche of ID5

Mathieu talks about how ID5 is trying to replace third party cookies with something better. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture...

25 Nov 20247min

Episode 99: Too much news! Rich Greenfield from LightShed helps us understand it all.

Episode 99: Too much news! Rich Greenfield from LightShed helps us understand it all.

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc. Lear...

22 Nov 202451min

IAB Tech Lab Summit: Cadi Jones from Index

IAB Tech Lab Summit: Cadi Jones from Index

Ari is joined by Cadi Jones, the GM for EMEA for Index Exchange to talk about curation, CTV, and more. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the M...

18 Nov 20249min

Episode 98: Marc Guldimann explains everything about attention

Episode 98: Marc Guldimann explains everything about attention

Marc is the CEO of Adelaide and he gives Eric and Ari a crash course in everything about attention measurement and metrics. In the News, we talk about the awful Forrester chart and the allegations aga...

15 Nov 202442min

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