Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

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Avsnitt(394)

Episode 97: Live from London with the IAB Tech Lab

Episode 97: Live from London with the IAB Tech Lab

Ari interviews Shailley Singh the COO of the IAB Tech Lab from their big event in London. And we announce our first ever conference, MarketectureLive (www.marketecturelive.com) For more in-depth discu...

8 Nov 202436min

Episode 96: Chris Paquette from DeepIntent explains programmatic for healthcare

Episode 96: Chris Paquette from DeepIntent explains programmatic for healthcare

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc. Lear...

1 Nov 202440min

Advertising Week: Elizabeth Chapman of Nextroll In-Person

Advertising Week: Elizabeth Chapman of Nextroll In-Person

We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Elizabeth ChapmanVP, Tech Partnerships & Channels of Nextroll (formerly AdRoll) about their work with ...

28 Okt 202413min

Episode 95: Randall Rothenberg, former head of the IAB

Episode 95: Randall Rothenberg, former head of the IAB

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc. Lear...

25 Okt 202441min

Advertising Week: Katie McAdams of Basis In-Person

Advertising Week: Katie McAdams of Basis In-Person

We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Katie McAdams, the CMO of Basis (formerly Centro) about their expansion into mid- and large-sized agen...

21 Okt 202414min

Episode 94: Dave Otten on the JW-Connatix deal and what's next

Episode 94: Dave Otten on the JW-Connatix deal and what's next

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc. Lear...

18 Okt 202442min

Advertising Week: InMobi and Kochava In-Person

Advertising Week: InMobi and Kochava In-Person

We took advantage of Advertising Week by conducting a number of in-person interviews. We kicked off the week Vasuta Agarwal, the Chief Business Officer of Inmobi and Charles Manning, the CEO/President...

14 Okt 202421min

Episode 93: What's up with the Amazon DSP? Plus merger mania!

Episode 93: What's up with the Amazon DSP? Plus merger mania!

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc. Lear...

11 Okt 202444min

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