Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. On Mondays there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv Interested in sponsoring the show? Contact ⁠Marketecture Media.⁠ Marketecture® and AdTechGod® are registered trademarks of Marketecture Media, Inc. all rights reserved.

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Avsnitt(406)

Episode 104: Year in review, awards, and predictions with Ari and Eric

Episode 104: Year in review, awards, and predictions with Ari and Eric

Ari and Eric review the best and the worst of 2014 and make some predictions about the future. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketect...

27 Dec 202449min

Episode 103: Andrew Lipsman on retail media trends, Walmart, and more

Episode 103: Andrew Lipsman on retail media trends, Walmart, and more

Andrew Lipsman is an Independent analyst, formerly eMarketer, NPD, Comscore. We talk retail media trends, Walmart-Vizio, etc. For more in-depth discussion of these topics and links to the news we disc...

20 Dec 202443min

IAB Tech Lab Summit: Aashish Takkala of TikTok

IAB Tech Lab Summit: Aashish Takkala of TikTok

Jeremy Bloom interviews Aashish from TikTok For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copy...

16 Dec 20247min

Episode 102: Sir Martin Sorrell

Episode 102: Sir Martin Sorrell

The latest on S4 Capital, how AI is shaping the holding companies of the future, and more. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture ...

13 Dec 202458min

IAB Tech Lab Summit: Achim Schlosser from Bertelsmann

IAB Tech Lab Summit: Achim Schlosser from Bertelsmann

Jeremy Bloom interviews Achim Schlosser, the VP of Global Data Standards at Bertelsmann about the challenges of working with data in today's privacy environment. For more in-depth discussion of these ...

9 Dec 202410min

Episode 101: Andy Goldberg of PCH

Episode 101: Andy Goldberg of PCH

PCH, or Publisher's Clearing House, has been around for 70 years, and had a lot to teach us about user data, consent, and direct marketing. For more in-depth discussion of these topics and links to th...

6 Dec 202443min

IAB Tech Lab Summit: Manny Puentes on how Genius is taking on live sports

IAB Tech Lab Summit: Manny Puentes on how Genius is taking on live sports

Jeremy Bloom interviews Manny Puentes of Genius sports. Genius has been a leader in visual enhancements to live sporting events and is now building an advertising business. For more in-depth discussio...

2 Dec 202420min

Episode 100! Michael Kassan helps us celebrate

Episode 100! Michael Kassan helps us celebrate

Legendary marketing whisperer Michael Kassan comes on the show to help up celebrate our 100th episode. We talk about pretty much everything! For more in-depth discussion of these topics and links to t...

26 Nov 202442min

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