Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

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Avsnitt(393)

Sourcepoint - Privacy and consent tools for media companies (Demo included)

Sourcepoint - Privacy and consent tools for media companies (Demo included)

Sourcepoint helps its customers communicate with digital audiences about their data privacy preferences. CEO Ben Barokas walks Ari Paparo through the platform and use cases. For more information abou...

20 Feb 20236min

Episode 6: Ciarán O’Kane on European ad tech. Plus TTD earnings and Uber's ad network.

Episode 6: Ciarán O’Kane on European ad tech. Plus TTD earnings and Uber's ad network.

Our latest episode of the Marketecture podcast with Ari Paparo, Eric Franchi from AperiamVentures and Ciarán O’Kane from FirstParty Capital. In this episode: The state of European ad tech European t...

17 Feb 202341min

Lotame - Last DMP standing?

Lotame - Last DMP standing?

Lotame CEO Andy Monfried walks through the company’s updated data segmentation, modeling, and enrichment products. For more information about our expert, Ari Paparo: https://www.marketecture.tv/autho...

13 Feb 20236min

Episode 5: Will AI kill Google's ad business with the WSJ's Patience Haggin

Episode 5: Will AI kill Google's ad business with the WSJ's Patience Haggin

Episode 5 of the Marketecture podcast with Ari Paparo, Eric Franchi from Aperium Ventures and Patience Haggin from the Wall Street Journal. In this episode: What its like covering ad tech for the WSJ...

10 Feb 202334min

Taboola bets on OEMs, commerce… and Yahoo

Taboola bets on OEMs, commerce… and Yahoo

Taboola CEO Adam Singolda answers all of our questions: What is “Taboola News”? Does the company rely on third-party cookies? And what’s with the 30-year Yahoo deal? For more information about our ex...

6 Feb 20236min

Veritonic - Audio-first measurement for the full funnel

Veritonic - Audio-first measurement for the full funnel

Veritonic’s audio analytics and research platform helps customers research, test and measure the ROI of their audio assets and campaigns pre-market, in-market, and post-campaign. For more information...

6 Feb 20236min

Episode 4: The Top Ten Identity Countdown with Mike O'Sullivan

Episode 4: The Top Ten Identity Countdown with Mike O'Sullivan

We made it to episode 4! Ari and Eric talk with Mike O'Sullivan, the CEO of Sincera.io about the most prevalent identity providers across tens of thousands of websites. In this episode: Top 10 Count...

3 Feb 202342min

Teads’ journey from ‘outstream’ video pioneer to SSP with buying tools baked in

Teads’ journey from ‘outstream’ video pioneer to SSP with buying tools baked in

Co-CEO Jeremy Arditi discusses how Teads has evolved from its early days as an outstream video pioneer by adding new inventory management features, buy-side tools, and more. For more information abou...

30 Jan 20235min

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