Claritas - A rundown of its segmentation, activation and measurement tools
Claritas offers several products, including Identify (market research and insights), Deliver (audience and email activation), and Optimize (attribution). For more information about our expert, Bryan ...
30 Jan 20236min
Episode 3: Google vs the DOJ and a Retail Media Deep-Dive
Episode 3 of the Marketecture podcast with Ari Paparo, Eric Franchi from Aperium Ventures and Conor McKenna, Director at Luma Partners. The big news this week -- the DOJ wants to break-up Google. We d...
27 Jan 202340min
Full Episode: Everything you Don't Know about Podcast Ads, With Sounds Profitable's Bryan Barletta
In this conversation with Ari Paparo, Bryan Barletta provides an overview of the audio advertising industry and its enabling technologies. For more information about our expert, Ari Paparo: https://ww...
23 Jan 202340min
Libsyn AdvertiseCast - A podcast ad marketplace with host-read and programmatic ads
AdvertiseCast offers a marketplace that brands and agencies can use to buy host-read and programmatic podcast ads across thousands of shows. For more information about our expert, Bryan Barletta: htt...
23 Jan 20235min
Episode 2: The IAB Tech Lab and the "Ad Tech Tax" with Tony Katsur
Our second episode and already Ari is ranting about the "Ad Tech Tax". This week Ari Paparo and Eric Franchi are joined by Tony Katsur, the CEO of the IAB Tech Lab. In this episode: The IAB Tech Lab ...
19 Jan 202337min
Yieldmo - An ad exchange with attention data baked in
Yieldmo is an ad exchange that uses attention data and machine learning to procure inventory for advertisers while optimizing yield for publishers. For more information about our expert, Eric Seufert:...
17 Jan 20235min
Seedtag - Contextual ads paired with unique formats
Founder Jorge Poyatos talks about Seedtag’s contextual data and media platform. The company combines contextual data with exclusive inventory and formats. For more information about our expert, Ari Pa...
17 Jan 20236min
Episode 1: CES, AI Creative, Facebook vs GDPR
Our inaugural Marketecture podcast with Ari Paparo and Zach Rodgers from Marketecture, along with Eric Franchi from Aperium Ventures. Each week we'll bring you the latest news and perspective about ad...
13 Jan 202338min
