LifeStreet - A mobile DSP with custom modeling
LifeStreet CEO Levi Matkins discusses LifeStreet’s predictive engine and bidding platform for in-app programmatic inventory. For more information about our expert, Eric Seufret: https://www.marketectu...
9 Jan 20235min
A Deep Dive On Roku’s Ad Platform, Which Reaches 70M Streamers
Adam Markey, director of product for Roku’s ad platform, discusses its OneView DSP (formerly DataXu), identity assets, and more. For more information about our expert, Ari Paparo: https://www.marketec...
9 Jan 20235min
The Salesforce CDP - Enterprise-grade data management across many sources and endpoints
The Salesforce CDP helps marketing, service, e-commerce and other teams organize, analyze and use their data. It supports data ingestion from many sources and activation across endpoints including ads...
3 Jan 20238min
Adelaide Metrics - Measuring media quality and audience attention
Adelaide measures the quality of media placements using attention metrics. The company’s proprietary metric predicts the likelihood of attention and subsequent outcomes from media. For more informatio...
3 Jan 20235min
Madhive - A DSP geared to hyper-local CTV campaigns
Madhive works with broadcasters to help them package and sell programmatic CTV campaigns that span their own properties, local stations, and other streaming inventory. It has use cases for agencies an...
19 Dec 20224min
Narrative I/O - A platform for buying and selling raw data
Narrative offers an unaggregated data licensing platform with an intuitive user interface that buyers can use to specify their desired data, set a budget, and choose a destination to send the data to ...
19 Dec 20225min
TikTok talks about its self-serve and performance ad tools
TikTok is adding support for eCommerce, advanced measurement, self-serve advertisers, and more. Managing Director Ray Cao discusses the company’s products, partnerships, and roadmap for 2023. For mor...
12 Dec 20227min
Mobal - Business listings management for Google, social and other platforms
Mobal helps restaurants, service providers, franchise owners, and other businesses maintain accurate information in their digital listings while maximizing SEO for commonly searched terms. For more in...
5 Dec 20225min
