Episode 174: Auren Hoffman Wants to Make LiveRamp Great Again
Auren Hoffman, founder of LiveRamp, joins Ari Paparo and Eric Franchi to discuss Publicis’ acquisition of LiveRamp, the company’s biggest missed opportunities, and why connectivity is becoming even mo...
22 Maj 46min
ADCP in Action: Let the AIs Rip with PubMatic & MiQ
In this Marketecture Live session, Harry Tong from PubMatic and Georgie Haig from MiQ demonstrate how ADCP and AI agents can automate campaign setup, audience discovery, supply recommendations, and me...
18 Maj 22min
Episode 173: Tony Marlow Talks Innovation in Sports Advertising and Eric Gets into Microdramas
In this episode, Ari Paparo and Eric Franchi take an in-depth look at the evolving landscape of sports advertising, featuring insights from Tony Marlow. The conversation explores the latest innovation...
15 Maj 51min
How Building With AI Sharply Improves Marketing Performance
At Marketecture Live, David Dworin, Chief Product Officer, FreeWheel, with Mike Treon, Head of CTV Strategy, PMG, shares how AI and agentic workflows are reshaping marketing and media operations. From...
11 Maj 24min
Episode 172: Mark Stenberg on Vox, Ziff-Davis, and How Publishers are Taking Control of Distribution
Ari Paparo and guest co host Paul Knegten are joined by Mark Stenberg, Senior Media Reporter at Adweek, for a conversation about the current state of digital media and publishing. They discuss Vox ...
8 Maj 56min
Precision at Scale: Rethinking Data, AI, and Consumer Control with Alex Boras
In this Marketecture Live session, Alex Boras (President of Bliss, part of T-Mobile Advertising) joins Crissi Cupak (Head of Product at PMG) to unpack how advertising is evolving in the era of consume...
4 Maj 21min
AI Digital Brings AI and a Platform Agnostic Approach to Brands and Agencies with Mary Gabrielyan
Mary Gabrielyan, Chief Strategy Officer at AI Digital, joins Ari Paparo to learn about AI-driven supply path optimization, value-based bidding, media planning, and the future of ad tech. Insights on A...
4 Maj 18min
Episode 171: Dispatch from Possible plus Andrew Casale on Index's cloud computing initiative
This week, Ari Paparo sits down with Andrew Casale, CEO of Index Exchange, for a detailed look at the company’s latest push into cloud containerization. The discussion explores how deploying DSPs and ...
1 Maj 48min
