Precision at Scale: Rethinking Data, AI, and Consumer Control with Alex Boras
In this Marketecture Live session, Alex Boras (President of Bliss, part of T-Mobile Advertising) joins Crissi Cupak (Head of Product at PMG) to unpack how advertising is evolving in the era of consume...
4 Maj 21min
AI Digital Brings AI and a Platform Agnostic Approach to Brands and Agencies with Mary Gabrielyan
Mary Gabrielyan, Chief Strategy Officer at AI Digital, joins Ari Paparo to learn about AI-driven supply path optimization, value-based bidding, media planning, and the future of ad tech. Insights on A...
4 Maj 18min
Episode 171: Dispatch from Possible plus Andrew Casale on Index's cloud computing initiative
This week, Ari Paparo sits down with Andrew Casale, CEO of Index Exchange, for a detailed look at the company’s latest push into cloud containerization. The discussion explores how deploying DSPs and ...
1 Maj 48min
From GRPs to Outcomes: The New Playbook for Convergent TV with Tatari
At Possible in Miami, Ari Paparo sits down with Mike Fogarty, Head of Client Development, Brand & Agency Partnerships at Tatari, for a fast-moving conversation on how TV advertising is being rewritten...
30 Apr 13min
The State of Audio Measurement & What The Data Reveals
At Marketecture Live, Peter Birsinger, Founder & CEO, Podscribe, with Matthew Drengler, Head of Partnerships, Podscribe, breaks down the current state of audio measurement and what the data really sho...
27 Apr 22min
Episode 170: The Streaming Measurement Mess. Jonathan Carson Helps Us Make Sense of the Chaos.
Jonathan Carson, Co-founder and CEO of Antenna, discusses how measurement in streaming is evolving and why it remains inconsistent across platforms. With experience from Nielsen, The Trade Desk, and V...
24 Apr 41min
Fluency’s Mike Lane on Automating Digital Ad Ops, AI Scale, and Execution Infrastructure
Mike Lane, CEO of Fluency, explains how automation and AI are transforming digital ad execution at scale. Learn how brands and agencies save time, reduce errors, and scale campaigns across channels. ...
20 Apr 17min
Episode 169: Joe Ligé on Culture and How it Works in Advertising
Joe Ligé, Founder & CEO, Culture Hive Media Group, explains why culture, not identity, drives performance in advertising. We break down cultural targeting, AI-powered ad relevance, and how brands can...
17 Apr 51min
