Marketing Against The Grain

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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Avsnitt(440)

These AI Tools Can Make a $50k Ad for $500

These AI Tools Can Make a $50k Ad for $500

Ep. 338 Is AI video ready for primetime—or just a viral fad? Kipp and Kieran dive into the explosive growth and creative possibilities of AI-generated video, and what it means for businesses and mar...

24 Juni 202514min

Use This Free Tool To Win Traffic From ChatGPT

Use This Free Tool To Win Traffic From ChatGPT

Ep. 337 There’s a free tool that can help your brand show up more in AI-powered search results! Kipp dives into the new playbook for winning visibility in ChatGPT, Gemini, Perplexity, and the world ...

19 Juni 202513min

How to Rank #1 in ChatGPT Results (AI SEO Strategy)

How to Rank #1 in ChatGPT Results (AI SEO Strategy)

Ep. 336 Is your organic traffic vanishing into the AI ether? Kipp,  Kieran, and Aja Frost (Sr. Director of Global Growth at HubSpot), dive into the huge disruption AI-powered search is having on SEO...

17 Juni 202547min

I Tested 5 AI Prompts That Replace Weeks of Creative Work

I Tested 5 AI Prompts That Replace Weeks of Creative Work

Ep. 335 Did you know that using the right AI prompt can turn a six-week creative project into a one-hour task? Kipp and guest Jason Keath, author of “The Case for More Bad Ideas”, dive into how mark...

12 Juni 202541min

AI Just Replaced a $100K Sales Analyst for $20/Month

AI Just Replaced a $100K Sales Analyst for $20/Month

Ep. 334 For just $20 a month, you can have your own “Harvard MBA analyst” working inside your business. Kipp and Kieran dive into the groundbreaking integration between HubSpot and OpenAI’s ChatGPT ...

10 Juni 202529min

This AI Does in 20 Minutes What Takes Video Teams 20 Days

This AI Does in 20 Minutes What Takes Video Teams 20 Days

Ep 333 In five years will the majority of social video will be AI-generated? Kipp, Kieran, and guest Gaurav Misra, of Captions, dive into the arrival of Mirage, a new AI video tool that turns 20 day...

5 Juni 202541min

Marketing Tactics You Need to Learn in the AI Era ft. Morning Brew Founder

Marketing Tactics You Need to Learn in the AI Era ft. Morning Brew Founder

Ep 332 Is vibe marketing hype or the future of growth? Kipp and Kieran dive into what marketing success looks like in the AI era, joined by Morning Brew founder Alex Lieberman. Learn more on why the...

3 Juni 202547min

Claude 4 is INSANE! Connect to all Apps + Automate Workflows

Claude 4 is INSANE! Connect to all Apps + Automate Workflows

Ep. 331 “Claude’s superpower is connecting with other applications”. Kipp and Kieran dive into the game-changing world of AI-powered marketing automation using Claude 4 Opus and app integrations.  L...

29 Maj 202526min

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