Marketing Against The Grain

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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Avsnitt(442)

How Ai Is Changing A $28.6B Company’s Marketing Strategy (2024)

How Ai Is Changing A $28.6B Company’s Marketing Strategy (2024)

Ep. 237 How do we create the new marketing playbook of the AI era? Kipp and Kieran dive into the evolving landscape of marketing and how AI is setting the stage for the next big shift. Learn more on h...

25 Juni 202442min

How To Stand Out As A Marketer In 2024 (Even On A Small Budget)

How To Stand Out As A Marketer In 2024 (Even On A Small Budget)

Ep. 236 "Is marketing facing a crisis of faith today?"  Kipp and Kieran dive into the shifting landscape of modern marketing and how to navigate it successfully in 2024. Learn more about achieving ta...

20 Juni 202445min

Everything I Learned From Seth Godin in 50 Minutes - Wes Kao

Everything I Learned From Seth Godin in 50 Minutes - Wes Kao

Ep. 235 Is instant success holding you back from true mastery? Kipp, Kieran, and guest, Wes Kao (co-founder of Maven and altMBA), dive into the lessons learned from Seth Godin about embracing the cra...

18 Juni 202444min

Apple Intelligence Can Outsmart 99% Of Marketers (WWDC Recap)

Apple Intelligence Can Outsmart 99% Of Marketers (WWDC Recap)

Ep.234 Is Apple's AI revolution set to change the way you interact with technology and market your business? Kipp and Kieran dive into Apple’s groundbreaking AI integrations announced at WWDC and the...

13 Juni 202429min

Watch These 33 Minutes To Become An AI Expert

Watch These 33 Minutes To Become An AI Expert

Ep. 233 What happens if AI reduces human cost to zero? Kipp and Kieran dive into the groundbreaking implications of AI on sales training, marketing efficiency, and customer support roles. Learn more ...

11 Juni 202435min

How To Rank #1 With Google’s Secret Algorithm (Google Leak Explained)

How To Rank #1 With Google’s Secret Algorithm (Google Leak Explained)

Ep. 232 What do the recent Google leaks mean?  Kipp and Kieran dive into the future of marketing automation and how Google's secret algorithm changes the game. In this episode, Kipp and Kieran sit do...

6 Juni 202451min

How This 19-Year-Old Got 11 Million Views In 4 Days (Shorts Masterclass)

How This 19-Year-Old Got 11 Million Views In 4 Days (Shorts Masterclass)

Ep. 231 What does it take to get 11 million views in just 4 days? It’s the ultimate masterclass with 19-year-old sensation Jenny Hoyos, who cracked the code with YouTube Shorts. Kipp and Kieran dive i...

4 Juni 202437min

Look Dumb or Get Disrupted: Google's Risky AI Overviews Launch

Look Dumb or Get Disrupted: Google's Risky AI Overviews Launch

Ep. 230 Is Google's AI making search better or humorously worse?  Kieran dives into the intrigue and drama behind Google's newest feature, AI Overviews, and its risky launch. Learn more on Google's "...

30 Maj 202430min

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