Marketing Against The Grain

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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Avsnitt(459)

Answering Your Burning Questions On AI & Marketing

Answering Your Burning Questions On AI & Marketing

Ep. 214 If you think lead gen is dead, then your business is probably dead. Kipp and Kieran dive into the burning questions the community cares about. Learn more on leveraging Ai for productivity boo...

4 Apr 202434min

I Used Ai To Create An 60-Second Ad in 15 Minutes

I Used Ai To Create An 60-Second Ad in 15 Minutes

Ep. 213 How will last week’s wild events shape the future of Ai video? Kipp and Kieran dive into the rapid rise of AI-created videos and its impact on marketing strategy. Learn more on the future of ...

2 Apr 202423min

The Marketing Mistake That Could End Starbucks

The Marketing Mistake That Could End Starbucks

Ep 212 Why do major corporations need CMO’s in these changing times? Kipp and Kieran dissect the marketing faux pas that could spell disaster for even titans like Starbucks. Kipp and Kieran dive int...

28 Mars 202434min

If You Can Adopt These Marketing Principles, Ai Can’t Hurt You

If You Can Adopt These Marketing Principles, Ai Can’t Hurt You

Ep. 211 Did you know that the simple act of brushing our teeth daily was popularized by a marketing campaign in the 1920s? This and other historical success stories demonstrate the power of timeless m...

26 Mars 202437min

Will AI Automate 95% Of What Marketers Do?

Will AI Automate 95% Of What Marketers Do?

Ep. 210 Sam Altman thinks AI will do everything but 5% of what marketers do, what does that mean? Kieran dives into how to be in that 5%, since that part isn’t going away. Learn more on the biggest m...

21 Mars 202434min

How To Get Your First 100 Customers Using Ai In Social Media | Yuliya Bel

How To Get Your First 100 Customers Using Ai In Social Media | Yuliya Bel

Ep. 209 Is humor the secret sauce to capturing your first 100 customers in today's AI-driven social media landscape? Learn unconventional yet potent strategies for early-stage companies to get noticed...

19 Mars 202443min

How We Hacked Hubspot With Ai To Make Free Money

How We Hacked Hubspot With Ai To Make Free Money

Ep. 208 How can you empower your website with the Ai capabilities that make you money? Kipp and Emmy Jonassen (HubSpot, VP of Marketing) dive into the transformative power of Ai-driven chat, unpack t...

14 Mars 202439min

I Used ChatGPT To Create A Marketing Plan In 30 Minutes

I Used ChatGPT To Create A Marketing Plan In 30 Minutes

Ep. 207 Are you ready to outsmart the future with a dash of humor and a sprinkle of AI ingenuity? This week, Kipp and Kieran build a marketing plan using ChatGPT with the virtual wisdom of marketing l...

12 Mars 202443min

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