Marketing Against The Grain

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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Avsnitt(459)

The Ai Strategy That Increased Our Email Conversion Rate By 82%

The Ai Strategy That Increased Our Email Conversion Rate By 82%

Ep. 206 How can an Ai generated personal email raise your conversion rate dramatically? Kipp and Emmy Jonassen (HubSpot, VP of Marketing) dive into some real life Ai experiments. Learn more on how ar...

7 Mars 202436min

If We Started a Business Today, Here's How We'd Get 100k Leads/Month

If We Started a Business Today, Here's How We'd Get 100k Leads/Month

Ep. 205. What would you do if you were building a marketing engine right now? Kipp and Kieran dive into the cutting-edge tactics and bold strategies that could earn you 100k leads a month. Learn more...

5 Mars 202440min

Using GPT Agents For Content Creation (Tools & Predictions) ft Nicholas Holland

Using GPT Agents For Content Creation (Tools & Predictions) ft Nicholas Holland

AI agents: your new virtual co-worker! What are they, who is making them, and when you can expect them. Kieran and Nicholas Holland (Hubspot, GM Marketing Hub) dive into the transformative power of A...

29 Feb 202449min

The Growth Strategy That Grew Hubspot To +$30 Billion

The Growth Strategy That Grew Hubspot To +$30 Billion

Ep 203. How did Hubspot implement a marketing demand funnel that grew the company by billions? Kipp and Kieran dive into the basics of Demand Gen. Learn more on setting up your funnel, how to optimi...

27 Feb 202434min

OpenAI Agents 2.0… Is This The End Of Google Search?

OpenAI Agents 2.0… Is This The End Of Google Search?

Will A.I. Agents kill traditional browser based search? Kipp and Kieran dive into the latest innovations from OpenAI and the development of AI agents, which have the potential to revolutionize tasks a...

22 Feb 202424min

OpenAI’s Sora Vs Google’s Gemini 1.5 Pro: Who Wins?

OpenAI’s Sora Vs Google’s Gemini 1.5 Pro: Who Wins?

Is 2024 the year we'll see our wildest imaginations come to life in video form? Kipp and Kieran get right into the brewing storm within the AI industry as titans clash on new frontiers of technology. ...

20 Feb 202428min

How to Copy Red Bull's $16 Billion Marketing Strategy in 4 Simple Steps

How to Copy Red Bull's $16 Billion Marketing Strategy in 4 Simple Steps

What can we learn from Red Bull's $16 billion marketing strategy? The story is a case study in revolutionary marketing tactics and full of practical use cases for any marketer. Kipp dives deep on Red ...

15 Feb 202425min

6 Marketing Problems Solved In 53 Minutes With Dave Gerhardt

6 Marketing Problems Solved In 53 Minutes With Dave Gerhardt

Ep 199 Solving practical marketing questions by real marketers. Kipp and guest host Dave Gerhardt (Founder/CEO Exit Five) dive into the real marketing issues faced by those who work in the space. Le...

13 Feb 202449min

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