Marketing Against The Grain

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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Avsnitt(444)

The 3-Step Framework To Win Every Sales Pitch ft. April Dunford

The 3-Step Framework To Win Every Sales Pitch ft. April Dunford

What are the research methods and information you need to know to craft a great pitch?  Kipp and Kieran are joined by April Dunford (executive consultant, speaker and author) to dive into what goes i...

16 Jan 202459min

Here’s $100,000 Worth Of Marketing Advice For $0

Here’s $100,000 Worth Of Marketing Advice For $0

What does it take to be a top marketer in 2024? Kipp and Kieran offer the most valuable advice they have to break through in 2024, and avoid the mistakes everyone makes. Every marketer can get better ...

11 Jan 202435min

How To Build & Monetize A Personal Brand In 2024 ft. Ryan Alford

How To Build & Monetize A Personal Brand In 2024 ft. Ryan Alford

Is developing a personal brand worth the effort it takes to build one, and just how valuable is a personal brand for your marketing strategy? The Answer…YES and PRICELESS. Kipp and Kieran are joined ...

9 Jan 202440min

4 Marketing Lessons From 2023’s Best Ad Campaigns

4 Marketing Lessons From 2023’s Best Ad Campaigns

What makes a successful ad campaign? Is it creativity? Virality? Cultural relevance? Brand Impact? Kipp is joined by Lestraundra Alfred to cover the best marketing campaigns of 2023. Lestraundra is a...

4 Jan 202425min

How To Build A $20k/month Community Business (Beginner’s Guide) | Greg Isenberg (#187)

How To Build A $20k/month Community Business (Beginner’s Guide) | Greg Isenberg (#187)

AI is going to kill so many different brands and level up so many community based brands. Kipp and Kieran are joined by Greg Isenberg (CEO & Co-Founder at Late Checkout) to dive into how to integrate ...

2 Jan 202437min

10 AI Predictions That Will Completely Change Life In 2024 (#186)

10 AI Predictions That Will Completely Change Life In 2024 (#186)

2024 is the year everybody realizes that being an early adopter is the way. Kipp and Kieran dive into 2024 predictions for tech giants, and anticipate the revolutionary Apple Vision Pro. Learn more i...

28 Dec 202334min

The 3 Ways To Get A CEO To Green Light High-Risk Marketing Ideas (#185)

The 3 Ways To Get A CEO To Green Light High-Risk Marketing Ideas (#185)

Most CEOs and founders want marketing to focus on capturing demand. Kipp and Kieran dive into critical aspects of successful marketing leadership in 2024. Learn more on the importance of creativity a...

26 Dec 202312min

Did Google Just Kill Email Marketing? (#184)

Did Google Just Kill Email Marketing? (#184)

We can't have nice things. We've abused email to death. Kipp and Kieran dive into the impending email policy changes affecting Gmail and Yahoo users. Learn more on how the marketing landscape is evol...

21 Dec 202327min

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