Marketing Against The Grain

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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Avsnitt(442)

Shaan Puri’s 3 Step Formula For Finding Your 1000 True Fans (#142)

Shaan Puri’s 3 Step Formula For Finding Your 1000 True Fans (#142)

Kipp and Kieran are joined by Shaan Puri to discuss how to build a marketing-first business as an entrepreneur. Learn differentiated tactics to play to your target audience’s interests, The power of f...

27 Juli 202349min

ChatGPT’s Code Interpreter: Your $20 Personal Data Analyst (#141)

ChatGPT’s Code Interpreter: Your $20 Personal Data Analyst (#141)

Here’s how you can hack your marketing using AI. Kipp Bodnar and Kieran Flanagan dive into the power of how the code interpreter will scale your business. Learn all the new team features that will si...

25 Juli 202323min

How to 10x A Boring Business With Marketing | Codie Sanchez (#140)

How to 10x A Boring Business With Marketing | Codie Sanchez (#140)

Would you rather be wrong or boring? Kipp Bodnar is joined by Codie Sanchez (Founder of Contrarian Thinking) to discuss the power of storytelling as a boring business. Learn about the hidden traits o...

19 Juli 202340min

Twitter’s $5M Master Plan To Win Back Creators From Threads (#139)

Twitter’s $5M Master Plan To Win Back Creators From Threads (#139)

Will Twitter become the gold standard for creator programs? Kipp and Kieran dive into Twitter’s new creator program, what it means for businesses, and how businesses can succeed with creators. Learn ...

18 Juli 202324min

Airbnb Just Copied Apple’s Product Development Strategy... Here’s Why (#138)

Airbnb Just Copied Apple’s Product Development Strategy... Here’s Why (#138)

Here’s why you should never launch new products. Kipp and Kieran dive into Airbnb’s massive change on how they build and grow their products, and how you can use these principles to build your busine...

13 Juli 202328min

Elon F*ked Up... The Fatal Mistake That Launched Threads (#137)

Elon F*ked Up... The Fatal Mistake That Launched Threads (#137)

Elon’s been Zuck’d. Is this the death of Twitter? Kipp and Kieran dive into what your business needs to know to take advantage of this new opportunity. Learn why you shouldn’t leave the door open for...

11 Juli 202317min

5 A.I. Marketing Skills You Must Learn In 2023 (#136)

5 A.I. Marketing Skills You Must Learn In 2023 (#136)

Will channel expertise become commoditized because of AI? Kipp and Kieran dive into what your marketing team will look like in a post-AI world. Learn why an AI ops person will be critical for every m...

6 Juli 202323min

$200M Founder Reveals Why Ai Can’t Replace Top 10% Of Marketers (#135)

$200M Founder Reveals Why Ai Can’t Replace Top 10% Of Marketers (#135)

There’s a lot of shitty marketers out there. Kieran Flanagan is joined by Patrick Campbell (Founder of Profitwell, CSO at Paddle) to discuss why editorial taste is the most important skill in the fut...

4 Juli 202339min

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