Marketing Against The Grain

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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Avsnitt(441)

Use This Marketing Framework To Build A Cult Brand

Use This Marketing Framework To Build A Cult Brand

What makes someone a marketing-minded person? Kipp and Kieran dive into a 3 part framework to revolutionize YOUR brand’s story. Press play to learn how the exchange of value in marketing has changed,...

26 Jan 202322min

This Leaked Memo From Yahoo Explains Why Big Businesses Fail

This Leaked Memo From Yahoo Explains Why Big Businesses Fail

What do failing big businesses have to do with marketing? Everything. Kipp and Kieran dive deep into how businesses that are positioned and differentiated, lead to how businesses evolve and sometimes...

24 Jan 202332min

How To Delegate Your Work To ChatGPT (Use These Prompts) with Rob Lennon

How To Delegate Your Work To ChatGPT (Use These Prompts) with Rob Lennon

Will A.I. be the death of creativity? Rob Lennon joins Kipp and Kieran to dive down the AI rabbit hole on how AI will or won’t affect your creativity, how AI will be a useful tool for marketers, how ...

19 Jan 202336min

6 Marketing Opportunities That A.I. Unlocks For Businesses

6 Marketing Opportunities That A.I. Unlocks For Businesses

Is A.I. the next iPhone or the next internet? Kipp and Kieran dive into how A.I.’s innovation will turn into HUGE business opportunities for marketers. Press play to learn how businesses exploded in ...

17 Jan 202331min

HubSpot & Zapier CMOs Share Their Career Advice For Marketers

HubSpot & Zapier CMOs Share Their Career Advice For Marketers

How do you know when it’s time to pivot in your marketing career? Kipp and Kieran give you their tips on how to not f*** up your career. Press play to learn tips to scale in your marketing career, wh...

12 Jan 202332min

5 Lessons from MrBeast for Marketers

5 Lessons from MrBeast for Marketers

MrBeast is not only the best YouTuber in the world but also the best marketer. Kipp and Kieran go on a deep dive into the 5 tactics MrBeast used to become the best marketer in the WORLD and how you c...

10 Jan 202324min

7 Marketing Trends & Opportunities for 2023

7 Marketing Trends & Opportunities for 2023

Google and Facebook's market share for advertising in 2022 was 48.4%. That’s the first time that their combined market share has been under 50% since 2014. What does that mean for the future of advert...

5 Jan 202331min

How To Get Your First 10,000 Followers On Twitter w/ Dickie Bush

How To Get Your First 10,000 Followers On Twitter w/ Dickie Bush

Great writing is an extremely important skill set to have. Here’s why. Dickie Bush joins Kipp and Kieran to dive deep into the writing rabbit hole. Press play to learn how writing can transform your ...

3 Jan 202341min

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