Marketing Against The Grain

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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Avsnitt(441)

The Future Of Search in 2023 & Beyond (Hint: it’s not Google)

The Future Of Search in 2023 & Beyond (Hint: it’s not Google)

Is this Google’s first existential crisis? Kipp and Kieran dive head first into the world of search and how it’s changing dramatically. Press play to learn how AI will disrupt Google, the importance ...

29 Dec 202211min

How Liver King Fooled The World With Great Marketing

How Liver King Fooled The World With Great Marketing

Sometimes marketing is so good, it makes you lie to yourself. Kipp and Kieran dive into the logistics of how marketing makes us lie to ourselves. Press play to learn why storytelling is CRUCIAL, what...

27 Dec 202224min

5 Huge Trends That Will Change Marketing In 2023

5 Huge Trends That Will Change Marketing In 2023

Google AdWord's cost per lead has increased by 91%. Kipp and Kieran get into a heated debate over the channels and tactics you use and how they are going to evolve in 2023. Press play to learn how to...

22 Dec 202233min

How To Start A Cult Brand | Lessons From Peloton, Nike, and CrossFit

How To Start A Cult Brand | Lessons From Peloton, Nike, and CrossFit

What can a cult leader teach an entrepreneur? It may be more than you think. Kipp and Kieran go on a deep dive into cults and how they can teach you to build a cult brand today. We’ll go over the cor...

20 Dec 202235min

6 A.I. Tools That Will Save You 1-Hour/Day

6 A.I. Tools That Will Save You 1-Hour/Day

Kipp and Kieran bring the heat with six AI tools that will TRANSFORM the way you work and scale you to the next level. Press play to listen to how these tools will uplevel you and your team with the ...

16 Dec 202210min

How To Sell Big Ideas.

How To Sell Big Ideas.

Kipp and Kieran go behind the scenes on how to pitch your business, your strategy, and your ideas. Press play to unlock: How to structure problems into opportunities The power of simplification Kip...

15 Dec 202225min

How To Be #1 In Your Industry | Lessons From MrBeast, Zoom & Peloton w/ Christopher Lochhead

How To Be #1 In Your Industry | Lessons From MrBeast, Zoom & Peloton w/ Christopher Lochhead

In tech categories, one company earns 76% of the total market cap/market capitalization in any given market category. What’s up with that? Christopher Lochhead joins the show to talk ALL about catego...

13 Dec 202242min

Marketing Execs React To The Netflix Pepsi Documentary

Marketing Execs React To The Netflix Pepsi Documentary

How do you build differentiation for a commoditized product? Kipp and Kieran get into the logistics of the Cola wars. Press play to find out: Focus on your audience vs. product values/features Comp...

8 Dec 202227min

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