Marketing Against The Grain

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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Avsnitt(459)

Leadership That Drives Growth (Insights from Kipp and Kieran)

Leadership That Drives Growth (Insights from Kipp and Kieran)

It’s not just about your marketing strategy and skills, it’s about your ability to lead. Kipp and Kieran go all in on leadership - how to manage and empower your team, balancing iterative vs. exponent...

28 Juli 202227min

Turn Your Solid Business into Big Business (Half-Baked Marketing Ideas)

Turn Your Solid Business into Big Business (Half-Baked Marketing Ideas)

Go behind the scenes with Kipp and Kieran as they brainstorm fresh marketing ideas for real-life companies on how they can move their business forward with creative growth strategies and outside-of-th...

26 Juli 202233min

The Secrets of TikTok Revealed w/ Salem Ilese

The Secrets of TikTok Revealed w/ Salem Ilese

How do you get maximum output from a single idea? Salem Ilese (singer and songwriter) joins the show to discuss how to grow your brand via TikTok, how to feed the algorithm, the importance of knowing ...

21 Juli 202232min

Listener Q&A with HubSpot CMO and SVP, Kipp Bodnar and Kieran Flanagan

Listener Q&A with HubSpot CMO and SVP, Kipp Bodnar and Kieran Flanagan

How do you market to a difficult target audience? Do you market to the buyer or end user? Kipp and Kieran answer YOUR marketing questions on how to tailor a 2x2 for your business, using a series C con...

19 Juli 202216min

Growing Your Brand Through Inbound Media with Patrick Campbell

Growing Your Brand Through Inbound Media with Patrick Campbell

How do you get started in media as a founder? Kipp and Kieran are joined by Patrick Campbell (Founder of Profitwell, CSO at Paddle) to discuss how to sell the marketing-first ideology to your founder,...

14 Juli 202239min

Customer Acquisition Has Changed: A New Approach For 2022

Customer Acquisition Has Changed: A New Approach For 2022

Where will consumer behavior go in the future? Kipp and Kieran go on a deep dive on all the ways you want to think about acquiring differently in the future, how to use your business model as a growth...

12 Juli 202227min

Becoming a Community-Driven Company with Yuliya Bel

Becoming a Community-Driven Company with Yuliya Bel

Why should tech companies be media companies? Kipp and Kieran are joined by Yuliya Bel (CEO and Co-Founder of Notus) to discuss (and debate) the importance of investing in good content & distribution,...

7 Juli 202241min

The Future of Marketing, Disruptive Business Models, Growing in Unfair Ways

The Future of Marketing, Disruptive Business Models, Growing in Unfair Ways

Is community-led growth an opportunity in the future? Kipp and Kieran get a tad bit controversial with their hot takes and tangible tips on company growth hacks, doing things you can’t directly measur...

5 Juli 202225min

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