Customer-Centric Product Development for Unknown Use Cases
This provides a detailed analysis of customer-centric product development and marketing through two primary business examples. The first case study examines Morinaga & Co.'s "in Jelly," illustrating h...
26 Nov 20256min
Mindset to overcome difficult situations
This provides guidance on developing a mindset to overcome difficult situations, focusing on the power of one's fundamental "way of being" rather than just changing immediate methods or techniques. It...
25 Nov 20254min
Lawson's Car Camping Business Model Monetizing Idle Assets
This details a new business model by the convenience store chain Lawson, which involves monetizing the idle asset of its parking lots by offering overnight car camping services, specifically targeting...
24 Nov 20254min
Ambidextrous Management - PDCA Exploitation and OODA Exploration
This discusses ambidextrous management, which is the strategy of pursuing "exploitation" (deepening) of existing business lines and "exploration" into new, uncertain areas simultaneously to achieve lo...
23 Nov 20255min
The North Face n1 Marketing Finding Brand Essence
This outlines how The North Face and its operating company in Japan, Goldwin, utilized n1 marketing to find the true reasons customers choose their products. It stresses that marketing is fundamentall...
22 Nov 20254min
What we learn from novel "poison": poison chain in human minds
This is a book review of the novel "poison" by Fukaya Tadaki, which explores a murder mystery set in a hospital. The central theme of the novel, as described by the review, is the concept of "poison" ...
21 Nov 20253min
Awakan Hotel POP and POD differentiation strategy for unique customer value
This offers a detailed marketing analysis of the Awakan hotel on Awaji Island in Japan, focusing on its differentiation strategy using the concepts of Points of Parity (POP) and Points of Difference (...
20 Nov 20254min
Chapters bookstore strategy beyond the box
This provides an extensive analysis of the business strategy for Chapters bookstore, a unique subscription service combining book curation with social matching. This service focuses on creating custom...
19 Nov 20254min
