Marketing Talks

This outlines four crucial steps for successful new business creation, using the "Plushie Hospital" in Osaka as a prime example. It begins by emphasizing the importance of identifying untapped market ...

6 Sep 20256min

This offers an overview of the book "Matsuoka Madoka, I'm Starting a Business - An AI Startup Battle Chronicle," a business novel written by an AI engineer and entrepreneur. It details the story of 22...

5 Sep 20256min

This examines the marketing strategies behind the successful mobile game "SD Gundam G Generation Eternal." It breaks down how businesses can increase and retain customers by focusing on key metrics li...

4 Sep 20256min

This examines how Megalos, a sports club, leveraged its existing resources to launch "i Kids Star Megalos," a bilingual preschool. The core idea revolves around identifying dormant company assets, suc...

3 Sep 20257min

This illustrate two distinct business strategies for leveraging existing strengths into new ventures. The first example details "Rurubu," a travel guide publisher, that successfully diversified into c...

3 Sep 20259min

This examines Maruzen Research, a successful brand extension by a long-standing Japanese bookstore, Maruzen. It explains how brand extension, the application of an existing brand's trust and recogniti...

2 Sep 20256min

This introduces two distinct yet complementary Japanese thinking frameworks: "Honshitsu Chokkan" (Intuitive Insight into the Essence) and the "Shusseuo Model" (Promoted Fish Model). Honshitsu Chokkan ...

1 Sep 202510min

This discusses Don Quijote's (Donki) marketing strategy involving 100-yen protein vending machines. It highlights how Donki identified and addressed customer hesitation towards purchasing full-sized p...

31 Aug 20255min