Kawai Juku: Choosing Winning Business Battlefield
This outlines a business strategy framework centered on identifying the most advantageous "battlefield" for a company's "strengths." It emphasizes that determining where to compete should precede deci...
29 Aug 202511min
Anker's Experiential Marketing with Creating Usage Scenarios
This explores experiential marketing through the example of Anker, a mobile battery and electronics company. It highlights the importance of creating specific usage scenarios where potential customers...
28 Aug 20254min
Book Frontline: Crisis Management Principles from Diamond Princess
This offers an overview of the book "Frontline" by Jun Masumoto, which chronicles the COVID-19 outbreak on the Diamond Princess cruise ship in 2020. It explores the challenges faced by the Disaster Me...
27 Aug 202510min
Job Theory: Unveiling Customer Needs for Market Success
This introduces "Job Theory," a marketing concept focusing on understanding customer needs. The Job theory posits that customers "hire" products or services, which are termed "workers," to accomplish ...
27 Aug 202511min
JINS 360° Crafting Customer Choice Through Marketing
This describes how JINS, an eyewear company, developed and marketed its "JINS 360°" unbreakable glasses by focusing on customer-centric strategies. It outlines a six-step marketing framework, beginnin...
26 Aug 20258min
Ajinomoto Junior High School Event PR First Advertising Second Strategy
This discusses Ajinomoto's "PR First, Advertising Second" marketing strategy, exemplified by their "Ajinomoto Junior High School" event. This approach prioritizes public relations to build a positive ...
25 Aug 20259min
Siroca's Blender: From Niche to Kitchen Staple Strategy
This analyzes Siroca's "Ouchi Chef Blender" strategy for transforming a niche kitchen appliance into an everyday staple, a challenge often faced by specialized cooking tools. It highlights how many si...
24 Aug 20255min
Lawson's No-Topping Ramen: The Strategy of Not Doing
This discusses Lawson's "no-topping" ramen strategy, highlighting the company's success with its "Soup Gekiuma!" cup noodle series, which sold 1.8 million units. The core of this strategy, the text ex...
23 Aug 202515min
