MARKETING

Brandon explains how to model your email campaigns to forecast much money you can make each time you send an email to your list. He gives you a real world example and explains the different levers you...

18 Jan 202312min

Brandon lays out the KPIs you should be tracking for your email marketing, how to improve them, and what the email benchmarks you should be aiming for are. This episode will give you an edge in your ...

11 Jan 202315min

Brandon walks you through an example of customer acquisition cost (CAC) with real world numbers so you can see how it works. See MARKETING episode #8 for an explanation of the customer acquisition cos...

4 Jan 20234min

Brandon outlines the Customer Acquisition Cost Formula so you know exactly how to calculate your customer acquisition cost for your business. Note that marketers refer to Customer Acquisition Cost as...

28 Dec 20222min

Brandon Explains how to calculate your Net Promoter Score now that you've collected feedback from your customers. This is Part 4 of a four part mini-series on Net Promoter Score. Check the last three...

21 Dec 20227min

Brandon explains the one question you need to ask your customers that determines your Net Promoter Score and how to get it from your customers. This is Part 3 of a four part mini-series on Net Promot...

21 Dec 20226min

What the Net Promoter Score actaully means and Brandon gives you industry averages so once you get your NPS you can see where you rank compared to your peers. This is Part 2 of a four part mini-seri...

8 Dec 20228min

Brandon describes what Net Promoter Score is and four reasons you want to use it to learn more about your company and apply it to your marketing. This is Part 1 of a four part mini-series on Net Prom...

30 Nov 20224min