How to Design Your Website Schema to Maximize GEO for AI Search
We're breaking down what your website schema needs to look like in two thousand and twenty-six (2026) to get your content cited by AI agents. We’re defining what schema is, what the research says gene...
11 Apr 10min
The Peak-End Rule: The Two Moments That Decide If Customers Come Back
We're breaking down the Peak-End Rule, what the Peak-End Rule is, the brands that have built entire experience strategies around it, what the research says, and three marketing moves you can make with...
10 Apr 12min
Marketing News April 8, 2026: Google's AI Mode Is Now a Store, ChatGPT Ads Open to Everyone, Beehiiv Moves into Podcasting, and the AI Content Study That Changes Your Content Strategy
This is your marketing news for the week of April 8, 2026 and this week we have four marketing stories for you. Google moved two new ad formats live inside AI Mode and it's not just ads, it's full che...
8 Apr 8min
Michelin’s Marketing Playbook: How a Tire Company Built Michelin Guide into the World's Most Powerful Restaurant Guide
We're breaking down Michelin’s marketing playbook. how a French tire company in 1900 turned a free pamphlet into one of the most influential cultural institutions on the planet by doing something no t...
7 Apr 6min
Generative Engine Optimization (GEO): How to Seed Content That Gets Your Brand Recommended by AI
We're building your Generative Engine Optimization (GEO) strategy in 5 steps. You learn What each platform rewards, how to build presence across all of them, and how to know if it's working. GEO WOR...
4 Apr 11min
Fairness Bias: Pay What You Want Pricing (PWYW) - The Marketing Move You Can Use That Generated $3 Million and Changed an Industry
We're breaking down one of the boldest pricing experiments in music history, Radiohead's "In Rainbows" pay-what-you-want release. We're breaking down the dilemma they faced, the insight behind the mo...
3 Apr 8min
Marketing News This Week April 1, 2026: Google Just Slashed Traffic for Certain Types of Sites, Instagram Is Testing a Pay-to-Play Model, and Apple Podcasts Just Became a Whole New Distribution Channel
This is your marketing news for the week of March 31, 2026. This week we have three stories for you. All three marketing news stories happened in the last seven days. And all three involve a platform ...
1 Apr 7min
Vacation's Marketing Playbook: How Vacation Sunscreen Turned a Whipped Cream Can Into an $80 Million Brand
We're breaking down how Vacation Inc. built an $80 million sunscreen brand in four years, not with a bigger ad budget, not with a celebrity spokesperson, but by making the product itself the marketing...
31 Mars 8min
