Are you being transparent about your AI use at work?
This week on the Friday 15, Andy & Brian discuss whether workers are afraid to be honest about their AI usage at work. We've heard senior team members talk openly about how they're using AI to be mor...
6 Dec 202423min
Un-Webinar – Who should own the Gen AI in B2B….IT or the business?
The Friday 15 crew is off for Thanksgiving, but we wanted to share our recent Un-Webinar where we discussed who should own Gen AI in the business? In this Un-Webinar, Master B2B’s Andy Hoar & Brian Be...
29 Nov 202458min
An overview of the key themes we heard at B2B Online in Orlando
Andy and Brian attended the B2B Online event in Orlando, and they'll catch you up on all the key themes they heard during the event. They'll touch on AI, also on AI, and maybe even AI. But also tips o...
22 Nov 202424min
Is an excessive focus on cost limiting digital innovation in B2B?
This week on the Friday 15, Andy & Brian talk about the advantages and disadvantages of B2B organizations taking a cost-centered approach to investment. While there are certainly benefits of focusin...
15 Nov 202421min
How do B2B eCommerce marketing executives manage marketing tracking challenges?
With all the changes in how marketers track their digital marketing spend, we wanted to know how B2B marketers are dealing with this issue. In this episode, we speak with Dan Stepchew, the Digital Mar...
8 Nov 202422min
Is channel conflict a reason not to sell direct in B2B?
This week on the Friday 15 podcast, Andy & Brian talk about how much channel conflict fears should impact your distribution strategy (in short, it shouldn't.) They dig into 7 ways to sell direct while...
1 Nov 202423min
Does the Q4 Holiday Peak Matter in B2B eCommerce?
This week on the Friday 15 podcast... Andy & Brian discuss whether Black Friday, Cyber Monday, and the holiday season more broadly drive sales in B2B. Andy shares how the season is like the Super Bo...
25 Okt 202423min
What’s the best way for B2B companies to convince Gen Z to build a B2B career?
This week on the Friday 15, Andy & Brian talk about the marketing challenge B2B companies have with attracting younger workers, and some of the strategies that have worked. “The issue is a messaging p...
18 Okt 202420min
