Why Kasim Spent a Half Million Dollars on Only 15 Keywords
Should marketers consider pairing Google's "broad match" with Smart Bidding, or is such advice dangerously misleading?On today's episode, Ralph and Kasim break down an unbelievably wicked smart case s...
13 Dec 202239min
Using Text-To-Image AI to Expedite Your Creative Process with Patrick Gilbert
AI-generated art will transform marketing creatives forever; here's how you get in on the action while the concept is still fresh. On today's episode, Ralph and Kasim sit down with Patrick Gilbert fro...
9 Dec 202215min
WTF - Are Robots Taking Over Paid Advertising?
Dogs in cowboy hats. Darth Vader hanging out with Jack Sparrow. Spider-Man browsing a cereal aisle. Imagine how uncanny your creatives would be if you could create such surreal images using AI.On toda...
6 Dec 202229min
[Part 2] Flipping a Funnel to Lower Your CPA
How much research is enough for writing copy and creating ad content?We all know that effective marketing is all about researching your customer avatar, unique product features, and why buyers buy fro...
2 Dec 202239min
[Case Study] Unconventional Ways to Lower Your CPA
What is the most powerful type of messaging across all industries and advertising platforms?On today's episode, Ralph and Kasim break down a recent case study involving a business that helps directors...
29 Nov 202232min
Winning the Social Media Game and Turning Posts into Traffic with Christene Marie
What exactly is empathy-driven branding - and why is it so effective?On today's episode, Ralph and Kasim continue their discussion on empathy-driven branding with Christene Marie, Founder of Starin St...
25 Nov 202235min
The Power Of Authenticity: Why Being Real Attracts Your Ideal Customers with Christene Marie
Did you know you can use the Enneagram Personality Test to enhance your marketing?On today's episode, Ralph and Kasim talk to Christene Marie, Founder of Starin Strategies, where they help clients inc...
22 Nov 202237min
How Guesting on Podcasts Got His Products in Walmart with Dustin Riechmann
What type of LinkedIn message gets you a $550,000 purchase order?On today's episode, Ralph and Kasim continue the discussion on podcast guesting with Dustin Reichman, a serial entrepreneur and digital...
18 Nov 202237min
