Perpetual Traffic

Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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Episode 315: Real SEO That Works: How Content Isn’t Always King and What to Focus on Instead

Episode 315: Real SEO That Works: How Content Isn’t Always King and What to Focus on Instead

We’ve heard it—and said it—over and over. When it comes to SEO and driving traffic to your website, content is everything. Right? Hold that thought. On today’s episode, Ralph Burns and Kasim Aslam sit...

20 Juli 20211h 1min

Episode 314: Traffic for Poor People: How to Get Traffic When You Don’t Have Money for Paid Ads

Episode 314: Traffic for Poor People: How to Get Traffic When You Don’t Have Money for Paid Ads

When it comes to getting traffic for your business, it’s obviously ideal to have a lot of money to invest in ads. But that’s not always realistic, especially for people just starting out. In this epis...

13 Juli 202126min

Episode 313: How to Find & Hire Top Tier Talent

Episode 313: How to Find & Hire Top Tier Talent

In this era of working remotely, companies have an entire globe as their talent pool. How (and when) do you hire the very best people to work for your business? On this episode, Ralph Burns and Kasim ...

6 Juli 20211h 4min

Episode 312: What’s Working Now: How Do I Survive In This New “Privacy First” World?

Episode 312: What’s Working Now: How Do I Survive In This New “Privacy First” World?

How are Apple’s iOS 14+ updates going to affect your ads on Facebook and Google? Does increased privacy for users mean less sales for you? On this episode, Ralph Burns sits down with two of the smarte...

29 Juni 202143min

Episode 311: The Biggest Challenge Our Listeners Face and Our Advice to Solve It with Kasim Aslam

Episode 311: The Biggest Challenge Our Listeners Face and Our Advice to Solve It with Kasim Aslam

Our previous episode with Kasim Aslam was one of our most popular ever, and he’s back! A few weeks ago, we conducted a survey asking our Perpetual Traffic listeners to tell us the number one thing the...

22 Juni 202141min

Episode 310: Replay- Why Facebook Traffic is NOT Your Problem

Episode 310: Replay- Why Facebook Traffic is NOT Your Problem

Sounds like a strange episode title for a podcast all about Facebook traffic, but bear with us. This week’s episode is one you NEED to listen to, especially if you have an ecommerce business.Ralph Bur...

15 Juni 202143min

Episode 309: Replay- How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign

Episode 309: Replay- How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign

157,362 leads generated. In 8 weeks. For just $1.08 per lead. All from 1 Facebook campaign! Join the experts as they share the exact strategy Molly used to achieve these results… and how you can appl...

9 Juni 202154min

EP308: Spending Too Much on Your Customer Acquisition? Here Are 4 Steps to Lower Your CPA

EP308: Spending Too Much on Your Customer Acquisition? Here Are 4 Steps to Lower Your CPA

Know you’re spending too much on customer acquisition but can’t figure out what’s going wrong? In this episode, you’ll learn how to look through your Ad Manager data and figure out what’s causing your...

1 Juni 202149min

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