PodBiz | Where's The Money In Podcasting?

PodBiz | Where's The Money In Podcasting?

Where's the money in podcasting? Hosted by Norma Jean Belenky and John Kiernan, PodBiz dives into the strategies, trends, and tools driving podcast monetization and industry growth. From ad revenue and branded content to audience development and production workflows, we spotlight the real business behind the mic.

Each week, we speak with creators, executives, and innovators answering the one question on everyone’s mind: Where’s the money in podcasting?

Whether you're monetizing your show, launching a network, or just obsessed with the space, PodBiz is your insider guide to podcasting’s biggest opportunities.

Listen to new episodes every Monday- Let’s get down to PodBiz!

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Avsnitt(66)

How Mid-Tier Publishers Are Winning with Programmatic Ad Tech with Stacy Newhuis of SoundStack

How Mid-Tier Publishers Are Winning with Programmatic Ad Tech with Stacy Newhuis of SoundStack

Can programmatic advertising really open up new revenue streams for mid-tier publishers and independent creators?In this episode of PodBiz, Norma Jean Belenky and John Kiernan speak with Stacy Newhuis...

12 Okt 48min

Why Brands Are Moving Beyond Keyword Blocking and Podcast Movement Takeaways with Tamara Zubatiy

Why Brands Are Moving Beyond Keyword Blocking and Podcast Movement Takeaways with Tamara Zubatiy

Where is the real money in podcasting, and how can AI bring radical transparency to brand suitability?In this episode of PodBiz, Norma Jean Belenky and John Kiernan speak with Dr. Tamara Zubatiy, CEO ...

5 Okt 45min

How Privacy-First Data Is Changing Podcast Ads with Emma Raz of NumberEight

How Privacy-First Data Is Changing Podcast Ads with Emma Raz of NumberEight

How can podcasting move past guesswork to build true, privacy-first audience demographics?In this episode of PodBiz, Norma Jean Belenky speaks with Emma Raz, Director of Commercial at NumberEight, abo...

28 Sep 51min

Why the Future of Podcast Ads Belongs to Audience Data with Matt Shapo & Jason Adamski of IAB

Why the Future of Podcast Ads Belongs to Audience Data with Matt Shapo & Jason Adamski of IAB

Where is the money in podcasting really going—and how is ad measurement evolving to keep up?In this episode of PodBiz, Norma Jean Belenky and John Kiernan sit down with Matt Shapo, Senior Director of ...

21 Sep 38min

How to Make Your Podcast More Discoverable with Andrea De Marsi of PodSEO

How to Make Your Podcast More Discoverable with Andrea De Marsi of PodSEO

How do you make a great podcast easier to find?Andrea De Marsi, founder and CEO of PodSEO and co-founder of Spreaker, joins PodBiz to break down one of podcasting’s longest-running challenges: discove...

14 Sep 57min

Why You’ll Want to Be at Podcast Movement 2026 with Molly DeMellier

Why You’ll Want to Be at Podcast Movement 2026 with Molly DeMellier

What happens when a podcast conference stops trying to be everything to everyone and starts creating the right experience for the people actually in the room?Podcast Movement is heading to New York Se...

8 Sep 45min

How Podcasting Gets a Bigger Share of Ad Dollars with David Krulewich

How Podcasting Gets a Bigger Share of Ad Dollars with David Krulewich

If advertisers already understand the value of podcasting, what needs to happen for the industry to capture a bigger share of their budgets?David Krulewich, founder and CEO of Mission Media AI, joins ...

31 Aug 52min

How to Build a Better Podcast Ad Campaign with Andy Maxwell of Earmax Media

How to Build a Better Podcast Ad Campaign with Andy Maxwell of Earmax Media

What separates a podcast ad campaign that drives real business results from one that simply delivers a large number of impressions?Andy Maxwell, co-founder of Earmax Media, joins PodBiz to explain why...

24 Aug 48min

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