How Brands Actually Spend in Podcasting with Courtney O’Connor
What actually makes a podcast worth buying for advertisers?In this episode, Courtney O'Connor, Director of Podcast Media at Oxford Road, breaks down how brands actually evaluate, buy, and scale podcas...
6 Apr 29min
Packaging, Positioning, and the “Invisible” Money in Podcasting
What if most of the money in podcasting isn’t in podcasting at all?In this episode, we’re joined by Jeremy Enns, founder of Podcast Marketing Academy, to break down where podcast revenue really comes ...
29 Mars 46min
How HubSpot Built a Podcast Network That Actually Drives Business Value with Carly Baker
What does it actually take to build a media network inside a company like HubSpot?As Head of Media Partnerships at HubSpot Media Network, Carly Baker joined shortly after the acquisition of The Hustle...
23 Mars 50min
What Podcasting Can Learn From YouTube Growth with Rox Codes
Is podcasting focusing on the wrong metrics?For years, the business conversation around podcasts has centered on CPMs, ad fill rates, and monetization mechanics. But Rox Codes believes the bigger oppo...
16 Mars 49min
Podcasting Inside the Chemical Industry: Monetizing Industry Authority
How do you reach the right audience inside a global industry?Victoria King Meyer has built a podcast that answers that question with clarity. As president of Progressio Global and host of The Chemical...
9 Mars 42min
It’s Difficult to Be Simple: Alberto Betella on Monetization, Emotion AI, and Building RSS.com
If advertising is a billion-dollar market, where does that leave independent creators?In this episode of PodBiz, NJ sits down with Alberto Betella, co-founder of RSS.com, for a platform-level look at ...
2 Mars 42min
Where the Money Meets Marketing: Podcast Audience Development with Catrin Skaperdas
What if audience development doesn’t start at launch… but at concept?This week on PodBiz, we’re joined by Catrin Skaperdas, Marketing and Audience Development Director at The Podcast Guys, whose caree...
23 Feb 47min
Small Buckets of Money and Big Direct Deals with Matt Cundill
Where is the money in podcasting when you’re not chasing a big network buy?This week on PodBiz, NJ sits down with Matt Cundill (AKA Captain Canada), founder of Sound Off Media, longtime radio and podc...
16 Feb 41min
