How Do You Find Your First Customers?
How do you find your first customers? It’s a question first-time founders are often flummoxed by. But Keith Krach has developed a tried-and-true strategy—starting during his days at Ariba (which sold ...
26 Feb 201822min
Tripping.com's Problem: Their Popular Service Wasn't Making Money
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19 Feb 201818min
The Danger of Profitability: It Masks Deeper Problems
From the outside, Cogent Entertainment Marketing looked like a success: It got early into the influencer marketing game, quickly signing big clients and making good money. And because profits were hig...
12 Feb 201823min
Going From B2C to B2B: Why Poppin Transformed Itself
What happens when you’re trying to sell to consumers, but your best customers are actually other businesses? Furniture-maker Poppin’s answer: It radically transformed itself to meet this new customer....
5 Feb 201819min
How Transparent is Too Transparent?
Beck Besecker believes in transparency. So much so, that he calls Marxent, “aggressively transparent.” That means everyone can talk to everyone else. Everyone has a voice. Everyone has access to manag...
29 Jan 201814min
How A Young, New, Female Boss Took Over Her Male-Dominated Company
Chrissy Monaco was basically raised at Monaco Ford, her dad’s car dealership. Then in January of 2017, she took over as co-owner and new boss—now in charge of men she’d known all her life, some of who...
22 Jan 201818min
He Said Yes Too Many Times, Then Learned to Say No
Entrepreneurs love to say yes—to new ideas, to new opportunities, and to new markets. But yes can be dangerous: The wrong yes will compound itself, stretching a company thin and clouding its sense of ...
15 Jan 201825min
How to Win in a Ruthless Industry? Try Being Nice.
Tami Halton Pardee started out working in Hollywood—an industry known for crushing hours and sociopathic behavior. Then she left to work in real estate in Los Angeles—another industry known for crushi...
8 Jan 201814min
