What Kind of Public Relations Industry Will Gen Z Inherit?
PR really is at a crossroads… we’ve got old playbooks and new players coming in who want to change the rules. In its report Mind the Gap, USC’s Center for Public Relations reveals sharp divides betwe...
2 Sep 202524min
Africa’s Missing Seat at the Global Public Relations Table
Ayeni Adekunle Samuel argues that Africa is often misunderstood or reduced to oversimplified stereotypes by global brands, agencies, and even tech platforms. Despite Africa’s complexity, diversity, ...
26 Aug 202524min
It’s Groundhog Day in the Public Relations Industry
Why is the PR industry still having the same tired conversation? Year after year, event after event… while the world moves on without us? We talk about getting a seat at the table, then sit quietly w...
19 Aug 202529min
Rebranding a Country
What does it take to rebrand an entire nation? Not just a logo or slogan—but the name itself. Gökhan Yücel helped lead the campaign to officially shift the international name from Turkey to Türkiye. ...
12 Aug 202524min
AI that Maps the Mind
What if the most powerful tool in public relations isn’t a pitch deck or media list, but your own story? In this episode, we’re joined by technologist-turned-storytelling-evangelist William Welser IV,...
5 Aug 202528min
When the Media Quote isn’t Human: Fake Quotes – Real Damage
What if the expert quote you just read in a news article wasn’t written by a human — but by AI? That’s already happening. A PR tool called Synapse is selling agencies the ability to fire off automa...
29 Juli 202525min
HARO Reloaded: How to Pitch Like It’s 2025
In today’s media landscape, journalists are drowning in pitches while PR professionals scramble for attention—often missing the mark entirely. But what if the problem isn’t the story, but the way it’s...
22 Juli 202526min
Selling our Value – Not our Time
What if everything you’ve been taught about pricing your work—tracking time, logging hours, justifying effort—was wrong? What if the real value of what you do isn't how long it takes, but what impact ...
15 Juli 202524min
