Brand Marketing vs. Direct Marketing
#12: Brand Marketing vs. Direct Marketing These are two totally different things that unfortunately get confused all the time. In today’s episode I walk you through both of them, show you the differen...
13 Maj 201921min
Starting With Why
#11: Starting With Why This episode was inspired by two things... Simon Sinek's book "Start With Why" and an episode of the Tim Ferriss Show where he interviewed restauranteur, Nick Kokonas. The quest...
6 Maj 201919min
The Digital Marketing Toolkit
#10: The Digital Marketing Toolkit In this week's episode we're talking all about the Digital Marketing Toolkit, the variety of tools available to us as marketers to help us reach our target audience....
2 Maj 201919min
What is a Customer Journey Map?
#9. What is a Customer Journey Map? What exactly is a Customer Journey Map? It’s a visual representation of the process a customer or prospect goes through to achieve a specific goal with your company...
24 Apr 201922min
Why Do You Want to Open a Restaurant?
#8: Why Do You Want to Open a Restaurant? To be totally transparent... I think a lot of people go into business for the wrong reasons. They open restaurants because they think it'll be fun (which it s...
17 Apr 201925min
How to Build a Comprehensive Marketing Strategy
#7: How to Build a Comprehensive Marketing Strategy What does your marketing strategy look like? Do you even have a marketing strategy? If you're like a lot of restaurant owners out there, it's non-ex...
10 Apr 201919min
Pillar Four: DIFFERENTIATION
Fourth Marketing Pillar - DIFFERENTIATION We're starting to turn the corner now as we come to the fourth episode in a 5-show arc. We've been breaking down the Five Pillars of Marketing as a way of giv...
5 Apr 201920min
Pillar Five: OPPORTUNITIES
Fifth Marketing Pillar - OPPORTUNITIES We've finally made it. We are at the end of this little five episode arc where we've been discussing the Five Pillars of Marketing. We started with IDENTITY, fin...
5 Apr 201918min
