#537: How to Dial-in Your Cost Per Lead, Episode 1
Optimizing your cost per lead in PPC can be a tricky task. Nevertheless, optimizing can bring significant benefits to your online marketing campaign. This book will teach you how to increase profit pe...
22 Sep 20215min
#535: Implementing Flexible Bid Strategies in Google Ads, Episode 2
Flexible bid strategies in PPC allow advertisers to pay different amounts per keyword, depending on what their ad is. By allowing advertisers to set a second bid amount higher or lower than their prim...
20 Sep 20218min
#534: Implementing Flexible Bid Strategies in PPC, Episode 1
Flexible bid strategies are a great way to maximize your Paid Search return on investment. By adjusting bids by keyword and device, advertisers can more accurately target a campaign's budget while als...
17 Sep 20218min
#533: Optimizing Cost Per Lead in PPC, Episode 2
A Cost per Lead program helps you increase revenue from your PPC campaigns. Cost per lead works by setting a cap to the amount you're willing to pay for each conversion or lead. There may be times whe...
16 Sep 20215min
#532: How to Implement a Cost Per Lead Program in PPC, Episode 1
A cost-per-lead program in PPC allows you to get a price on converting a visitor to your business. There are ways to implement a cost-per-lead program in PPC, including targeting keywords with terms t...
15 Sep 20216min
#531: PPC Metrics to Track, Episode 2
The right metrics to track are traffic, conversion rate, click-through rate (CTR), average position, cost per conversion, and cost per click. If you don't have enough traffic your costs will be too hi...
14 Sep 20215min
#530: Most Important PPC Metrics to Track, Episode 1
There are many important and useful PPC metrics to track. As you become more experienced in managing your paid search campaigns, you will find the most valuable PPC metrics vary widely from campaign t...
13 Sep 20216min
#529: Avoiding the Wrong Ad Rotation in PPC
There is a lot of talk about the wrong ad rotation in pay per click. The wrong ad rotation is the rotating of ads that are not related to your inventory. The biggest factor of the wrong ad rotation is...
10 Sep 20216min
