Starting a skincare business - the top 3 FAQs
Kicking off season two of Skincare Social, I'm diving into the hot questions every budding skincare entrepreneur has - around qualifications, timeframes and cost. If starting a skincare or beauty bra...
31 Jan 202428min
Creating a sunless tanning brand with a purpose - with Jayde Houndalas, Sontse (+ what I think about non-compliant sunscreens)
In the final episode of season 1, I chat with the amazing Jayde from sunless tanning brand Sontse. I knew from the moment Jayde slid into my DMS to ask me to review her labels and packaging that this...
11 Dec 202328min
How to stand out in the saturated skincare industry with a knockout brand voice and authority - with Nell Casey, Fete Creative
In this episode of Skincare Social, I chat with Nell Casey from Fete Creative, who specialises in content strategy and copywriting for e-commerce brands. Two weeks ago, Alex from Haven Studio came o...
4 Dec 202330min
BioLIEgi: Unpacking the recent court case about Biologi's false and misleading claims (+ what it means for the cosmetics industry)
In this episode, I unpack the landmark 3-year legal battle involving skincare company, Biologi, and ingredient supplier, Plant Extracts. The case concluded with the companies found guilty of making nu...
27 Nov 202328min
The branding secrets every skincare and beauty brand owner needs to know - with Alex Stockdale, Haven Studio
Dive into the dynamic world of branding with Alex Stockdale of Haven Studio, who has loads of experience creating beautiful skincare and beauty branding and websites. Alex shares her expert insights o...
20 Nov 202332min
From tradies to the Today Show and making $100k in 3 months of launching - with Zac London, Frase Skincare (+ how I can help you launch)
In this episode I've got another inspiring founder story for you with Zac London, Co-Founder of Frase Skin, who's also been one of my students and clients. Zac launched Frase Skin only 6 months ago wi...
13 Nov 202323min
An open and honest conversation about fearmongering and misinformation in the skincare world - with Candice Sangster, Sanctyouary Beauty (+ my advice on what to do instead)
Candice and I met at an in-person business workshop early this year. Candice runs Sanctyouary Beauty Studio in the heart of Maleny, offering holistic beauty services and spa packages, as well as makeu...
6 Nov 202330min
The 5 biggest marketing claims mistakes made by skincare and beauty founders (+ how to avoid them)
It's no secret that making claims about your cosmetic products can be one of the most challenging parts of being a skincare and beauty brand owner: Can I say this about my product? Can I write this on...
30 Okt 202327min
